Are you looking for a tool that can assist you in pulling data from a website? Then, this article is for you because here we will introduce you to the best business data APIs for big and small companies!
Have you ever wondered how you can get valuable information from your company to make adjustments to your site or campaigns? Then what you need is a company data API.
This type of software is prepared to provide you with information about the traffic your site has had, the bounce rate, the number of clicks your visitors have made and much more. In simple words, company data APIs provide valuable KPIs to know exactly how your website is performing.
On the other hand, these APIs can also provide you with valuable information about your site’s visitors. For example, their gender, age, geographic location and how they have reacted to the content you offer them. This is fundamental, as it will help you to complete your databases and, therefore, to perform a better segmentation, personalisation and also to know if you are reaching your target audience or not.
All this information will undoubtedly help you to have more conversions and a high ROI. But how do company data APIs, also called data enrichment APIs, work? These APIs can use the website categories provided by the Internet Advertising Bureau to extract specific data and identify textual themes, intent, or attitude (IAB). The IAB has about 500 categories, ranging from the industry a site operates in to more specialized subcategories that concentrate on the products or services the company offers.
However, because they are AI-powered APIs, they may deliver quick results and give you access to a lot of information that has been analyzed and categorized. To maximize the time of your human resources, we advise you to integrate one of these APIs into your company’s daily operations.
These APIs, which are also known as website categorization APIs, are fortunately widely available on the internet. But in this section, we’ll present you to the top options as of 2022.
Klazify
The API we recommend most for data science is Klazify, one of the most practical ones currently on the market. By utilizing Natural Language Processing (NLP) and a machine learning engine, this program collects web data from website content and meta tags. Python, PHP, or JSON can all be used to construct the response.
Utilizing the IAB V2 Standard classification taxonomy, Klazify will visit the applicable domain name or URL, collect data, and create the necessary categories. Among other things, these categories can be utilized for online management, one-to-one customization, and marketing segmentation. If you want to boost the performance of your business, using our website classification API is your best option.
URL-Classification
Consider URL-Classification as an extra data science tool. This API makes an HTTP request to one of its servers, and the server responds with information about the classification of the domain, URL, or keyword. Examples of uses for the technology employed by the services include URL filtering, brand safety, parental controls, end user segmentation, and programmatic RTB. Additionally, it will help you increase the effectiveness of your advertising.
Clearbit
Consider this alternative in place of the other choices. Automated enrichment can aid with exact lead scoring and routing, in-depth customer segmentation, and results-driven reporting. All of the data is available to your team via the Clearbit Enrichment API. Each account in your target market might gain access to over 100 B2B data points, including installed technologies, employee counts, revenue, location, client information, and more.
We have already told you which the best business data APIs for big and small companies are. Now, we recommend you try them and see which one suits your needs!