Email marketing is a classic strategy that benefits any sector that implements it. Pharmaceuticals are no exception. You can quickly, easily, and economically generate new customers by showing your products; and offers, and providing personalized and general information. But, in addition, you can keep those who have already been your clients interested, so that they do not forget you. Therefore, keep reading The Benefits Of Using This Email Marketing Tool For Pharmaceutical Companies; we will tell you about Postr and how to make the most of an email marketing strategy.
Email Marketing Tool For Pharmaceutical Companies: Generate new customers and keep the ones you already have interested.
Pay attention to your contact list
The first point you should think about is the consent of your contacts: how are you going to have it? This is one of the stages that make a mailing campaign effective since from it you will build your list. It is necessary to include a button with the possibility of unsubscribing visible in each email you send.
Only with the consent and the possibility of cancellation will you be able to build, in the long term, a list of contacts really interested in your content. Thus, the list is still alive and those in charge must take care of keeping it up to date.
Personalization is important
It is not a good idea to send the same message to everyone on your contact list because different people joined your mailing list for various reasons.
You can start by doing something straightforward, like addressing them by name and using the right gender pronoun. However, personalization does not stop there; since you can use many criteria to classify your contacts, it requires ongoing effort. Age, gender, and the time of your most recent online purchase are the most typical.
To achieve a good segmentation of contacts, it is necessary to have good tools for managing this large database. Only then will your brand send the right emails to the right people.
Take care of the design
When the client opens your email, she will spend a few seconds deciding if the body of the message interests her. At this point, it is essential to think about aesthetics (the design of an email depends on the profile of the contacts), the tone of communication, and many other variables.
Designing a good email from scratch takes time and requires technical knowledge, so a good practice is to use design templates as a base. There are various choices, and they can all be used for different things, such as newsletters or announcing events or special deals.
Finally, don’t forget the responsive design, that is, the one that adapts to the device used by the reader (mobile, tablet, computer, etc.).
Offer concise content with a call to action
As we discussed, it’s important to remember that the person reading won’t be spending a lot of time on your content, so skip long posts and get straight to the point.
When writing the content you must be concise and clear and make it clear what benefit the message offers: reading an article, attending an event, taking advantage of an offer, answering a survey, etc.
Note: Beware of spam words like gift, best price, earn money, etc. In addition to boring the recipient, there are many email providers that have filters that send messages with this title or subject directly to the spam folder.
Do not forget to use a call to action or call to action (CTA) so that the recipient is clear about what he has to do to take advantage of the benefit of your email (download an ebook, take advantage of an offer before it ends, etc.).
Monitor and evaluate your emailing campaigns
Relevant metrics such as the opening rate of the emails you send, the click rate on the links you include in the email, the bounce rate, the numbers of canceled subscriptions or the location of the email readers, among others, are data essential in the reports of your email marketing tool.
Analyzing this data together with the segmentation of your target audience, you will have valuable information in your hands to evaluate your campaigns, which will mean that your emailing campaigns will not stop improving.
You can also A/B test by sending different messages to different groups of contacts to compare which one gets better results.
Postr: An Email Marketing Tool For Pharmaceutical Companies
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.sendyellow.io
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. Don’t limit yourself to only sending newsletters so that you can send welcome emails, birthday wishes, and any other kind of information.