Currently, there are no valid excuses for not knowing what your customers want, thanks to the advancement of technology since there is a wide variety of tools that allow you to take advantage of the benefits of Big Data to enhance the marketing strategy of your business. You can concentrate your efforts on learning exactly what works thanks to this wealth of information. So keep reading The Benefits Of Using The Website Data Analysis API, we will tell you about Site Traffic API, a tool that will allow you to obtain all the data you need.
Benefits of Big Data in marketing strategies
Big data is a combination of structured, semi-structured, and large-volume unstructured data that a company generates. However, you need to keep in mind that what is really important is what your company can do with that information.
If you know your buyer persona’s behavior, goals, pain points, and challenges, you can develop campaigns that are tailored to their specific needs. Some benefits of the big robe are:
Identify new customers.
Big data, especially information stored on social networks, present you with great detail about the behavior and interests of your buyer persona. The Facebook Insights service, which analyzes the big data of this social network and offers details about consumer lifestyles, is an excellent illustration of the advantages of big data.
Find opportunities.
Products need constant updates, Big Data analytics provide you with patterns that you can use to improve your existing segments or features to create new marketing opportunities for them.
Suggest offers to your current customers.
Customers respect and appreciate the efforts of companies in introducing them to new products that might interest them. For example, Amazon is an expert when it comes to product recommendations. This is mainly because your marketers use big data from your website to offer your customers “offers they can’t refuse”.
Make ads more profitable.
Search engine and social network information can be leveraged to build more engaging and successful advertising campaigns. Facebook Ads and Google AdWords both regularly use this. You can make more targeted advertisements if you understand what your target audience is looking for. You can include discounted ticket pricing in your ads if, for instance, your target customer routinely looks
Measure campaign results with greater precision.
You can also use Big Data sources to measure the performance of your campaigns and the effectiveness of individual channels. Accurate campaign results save you a lot of time and resources, directing them to media channels and ads that offer you better performance.
ROI measurement.
Another of the benefits of Big Data is that it takes into account all marketing channels, activities, and investments, thus carrying out a cost-benefit analysis of each element. Big brands are increasingly making use of these and all the advantages offered by Big Data to promote products in the market.
Site Traffic API
So, with Site Traffic API you will be able to consult from where the site receives its traffic. It means you can check where the visitors are (per country); how many monthly visits they receive, and traffic sources (direct, social media, emails, etc). This API will allow you to order your database by the conditions you decide. Do you want to know which URLs receive the most traffic? Or do you want to know the pages that have the highest bounce rate? What are the URLs that make your users stay longer?
Thus, you can use this API to measure the performance of your own page. You can see the behavior of users and make decisions based on the metrics received. Retrieve Search Engines Rankings and Pages’ net worth as well.
What your API receives and what your API provides (input/output)?
Only pass the URL or domain you want to consult. And you will get traffic per country, monthly visits; engagement metrics such as average visit duration, bounce rate, pages per visit, and traffic sources. They are receiving their users from web searches? Do they receive the most traffic through paid advertising? This API will let you know that.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check to Use This Site Traffic API To Measure The Performance Of Your Site
Thank You For Reading The Benefits Of Using The Website Data Analysis API
Also published on Medium.