Text classification is a process of categorizing text according to its content. It is also called content taxonomy. Text classification is used in digital marketing for various purposes; including categorizing the types of posts on social media, organizing web pages and blogs, and analyzing customer feedback from surveys. Text classification is an important part of digital marketing; this is because it enables companies to analyze customer feedback or understand what customers are interested in by filtering their comments by topics. It also helps companies to organize their web pages; and blogs by grouping them into categories that are relevant to the business or product they are selling. Keep reading Did You Ever Used This Content Classification API? and learn more about taxonomies and Text Classification IAB Taxonomy,.
What are Taxonomies?
Taxonomies, within the web environment, are another way of calling classifications. These are all those structures with which the information published on a web page is organized, distributed, and branched through different categories and subcategories to establish a hierarchy that facilitates navigation and improves the user experience.
Any website that is visited today and that is properly organized has behind it its own taxonomy system; with which everything that passes through it is cataloged and placed. Thanks to this system, in addition, concepts or entities can be connected and included under the same subset so that users can find them nearby and always based on an appropriate criterion.
In fact, one of the most important points of taxonomies is that each and every one of the terms that are part of their structure has some kind of relationship between them. In this way, a hierarchy is established that goes from more to less or from more general to more specific, allowing a perfect breakdown of the different categories in which the multiple kinds of content of any website can be.
It is something elaborated in order to shed clarity and make structures simple and easy to navigate on the Internet. It was precisely the boom of the digital age and the networks; that caused the term taxonomies to become generalized due to their continuous presence in everything digital.
- Filters
- Folksonomies
- Aspects
- Cluster
- Categories
What are Taxonomies for?
Taxonomies are used to make browsing a website much easier. They allow the information to be ordered according to themes or the criteria that those responsible for the page consider appropriate, but always offer a hierarchical system that allows going from less to more level of accuracy.
Thanks to this, a general pattern is established that facilitates interaction with any website. This system allows the user experience to always be the best possible and there is no frustration when searching for certain content; which is why it also improves the reputation of any website as long as it establishes the correct taxonomy.
Examples of Taxonomies
We might consider the design of the website of our digital marketing firm, NeoAttack, as an example of a taxonomy. The portion of the home page or main cover that leads to the services, portfolio, and blog. So, based on themes and other points of interest, each of these is then broken into a number of smaller parts.
Thus, the hierarchy that defines the taxonomy system is established, also maintaining these links between different materials due to the common background they possess.
Check Text Classification IAB Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. Text Classification IAB Taxonomy, specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about some things. Some examples are race, politics, religion, or other personal characteristics that could result in discrimination.
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Thank You For Reading Did You Ever Used This Content Classification API?
Also published on Medium.