Reviews are a significant aspect of e-commerce, as well as a crucial factor in the decision-making process for consumers. In fact, according to a recent study, 46% of online shoppers trust online reviews as much as personal recommendations. Additionally, 42% of those respondents stated that they read online reviews before making a purchase.
Likewise, reviews are a source of valuable information for manufacturers, sellers and business owners in general, to be aware of consumers´ opinion about their products and their competitors´ products.
Amazon is the most important online purchasing platform in the world. According to data from eMarketer, 48.3% of online consumers in the United States visited Amazon in the past 12 months. This is only one of the indications that Amazon is undoubtedly the most important e-commerce platform in the world. Therefore, it´s unthinkable to mine reviews manually, that´s why developers must devise software for their clients so that they can scrape reviews from the web programmatically. Probably the strongest application for developers is Amazon Reviews API.
The power of reviews on Amazon is huge. According to a study by the University of Pennsylvania, a customer’s likelihood of purchasing an item on Amazon increased by 16% when they read a review. You can use automated programs called review bots to generate positive reviews for your products on Amazon. This can be very effective, but there are some risks involved. Alternatively, there can be incentives with promises of special discounts or prizes for reviewers, so as to encourage people from leaving reviews.
Reviews data is incredibly valuable for any business looking to grow their sales on Amazon. You can use it to target your marketing campaigns more effectively, understand what your customers want, and improve your product or service based on their feedback. With a powerful API at your disposal, you’ll be able to access all sorts of valuable information about your competitors as well as your own products., or as a consumer, other buyers opinion.
This information can then be used to create marketing campaigns that will help you beat out your competition and grow your sales.
Online reviews are therefore incredibly important to sellers on marketplaces like Amazon. Positive reviews can significantly increase sales while negative reviews can drive potential customers away. Therefore, it is crucial for Amazon sellers to monitor their reviews and respond to them in a timely manner.
Monitoring Reviews
Amazon sellers have access to a variety of metrics that can help them monitor their reviews. These metrics include: the number of reviews received per month, the average rating of their product, the number of “verified” reviews, the number of negative and neutral reviews and the percentage of positive reviews.
An API enables one program to request information from another program or service in order to complete a task or request. This review API allows developers to access data on Amazon product reviews. This data may include: product name, product URL, product images, product rating, customer review text, customer rating, and many more details.
You’ll be able to access this information by making just a few API calls and then parsing the response. You’ll also be able to compare different products using this data, as well as gain insight into which products are performing well and which aren’t. In addition to all this, you will have the possibility to filter the results by keyword or by product title.
To Start Using This Amazon Reviews API
If you already count on a subscription on Zyla API Hub marketplace, just start using, connecting and managing APIs. Subscribe to Amazon Reviews API by simply clicking on the button “Start Free Trial”. Then meet the needed endpoint and simply provide the search reference. Make the API call by pressing the button “test endpoint” and see the results on display. The AI will process and retrieve an accurate report using this data.
Amazon Reviews API examines the input and processes the request using the resources available (AI and ML). In no time at all the application will retrieve an accurate response. The API has one endpoint to access the information where you insert the code for the product you need a review about.
If the input is “ B000GZU8VU”, amazon.com and Page Number in the endpoint, the response will look like this:
{
"ProductName": "Jane's Krazy Mixed Up Salt, 4-Ounce Unit (Pack of 12)",
"ProductRating": "4.8 out of 5 stars",
"ProductUrl": "https://www.amazon.com/product-reviews/B000GZU8VU/ref=cm_cr_arp_d_paging_btm_3?ie=UTF8&pageNumber=1&reviewerType=all_reviews",
"Reviewers": [
{
"review_body": "Thank you Jane for creating this wonderful collection of spices (and Amazon for making it available). We've been using it since 2016 and have turned friends and family members on to it as well. It enhances the flavor of everything and we use it daily.",
"review_title": "This stuff is amazing!",
"reviewer_name": "wilma_p",
"stars": "5.0 out of 5 stars"
},
{
"review_body": "Have been buying this brand since 1971 - still buying it! Makes everything taste great!!",
"review_title": "Fabulous….",
"reviewer_name": "Sandra C.",
"stars": "5.0 out of 5 stars"
},
{
"review_body": "I was so excited to see that you carry this product on amazon! I have used it for years and could only purchase it at a specialty grocery store where I lived. When I moved I purchased a case of it but when I ran out I didn't know what to do without it. I use it on everything. My daughter still lived in the town so I asked her to get me some and ship it to me. She recommended I check amazon and sure enough you carry it. Crazy Jane is my secret seasoning that everybody loves and it will make all of your recipes delicious! Try it, you will never go back!",
"review_title": "I love this stuff! Have used it for years!",
"reviewer_name": "Janet Round",
"stars": "5.0 out of 5 stars"
},
{
"review_body": "I put this spice on steak, chicken and fish. In fact we think it tastes great on anything eggs, veges and even garlic bread. When my kids move away from home they call me to find out why my food tastes better than what they make and I remind them about Jane's Crazy Mixed up Salt. Then they run out to get some.",
"review_title": "We love it!",
"reviewer_name": "Pinklady",
"stars": "5.0 out of 5 stars"
},
{
"review_body": "This is the stuff your popcorn or nachos have always needed.",
"review_title": "Must have.",
"reviewer_name": "fnu lnu",
"stars": "5.0 out of 5 stars"
}
],
"Total_Review_Count": "282 global ratings"
}This is only an extract of the full report the API retrieves, which has been shortened with the purpose of summarizing.