Do you want people know your products? Do you want to increase the visits and views in your webpage? Great! Keep reading and find out about it!
If you are an entepreneur or a experienced business person , you apply and use different marketing strategies; but do you know what is it?t A marketing strategy is a long-term plan for achieving a company´s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It compasses everything from determining who your customers are to deciding what channels you use to reach those customers. With a marketing strategy, you can define how your company positions itself in the marketplace, the type of products you make, the strategic patterns you do, and the type of advertising and promotion you undertake. It is essential to the success of any business and one of these is the use of Opinion Analysis API.
What is a Sentiment Analysis API? This sentiment analysis API extracts sentiment in a given string of text. Sentiment analysis, also called “opinion mining”, uses natural languages processing, text analysis and computational linguistics to identify and detect subjective information from an input text. This algorithm classifies each sentence in the input as positive, neutral or negative.
How is Opinion Analysis important in business? While, on the surface, sentiment analysis can seem like a fancy class project, nowadays it has many uses in business. Let´s look at some sentiment analysis examples applied to business: 1- You can aggregate customer sentiments from form feedback data and determine if your customers are primarily promoters or detractors. You can then take corrective measures to gradually rebuild trust with the detractors and turn them into promoters. 2- You can keep your online platforms clean from bullies by detecting hateful and inappropriate comments. 3- You can determine which employees are demotivated or about to quit based on their outlook from recent feedback, manager reviews and provide a constructive path ahead for employees to succeed at the company.
As it was mentioned before, we recommend using Opinion Analysis API; which is a reliable API that can be found at the reputable API marketplace ZYLA. It is an internet service that detect and classifies emotions in texts using Artificial Intelligence. Additionally, it is cost-efficient, trustworthy and safe API.
How to use Opinion Analysis API from ZYLA? Once you have contacted them, one of the customer service assistant will guide you and ask these simple questions about your business:b. What would you like to know about your brand, customers,, or employees? How granular should the information be? .Do you just need sentiment information, or textual themes and summaries?
After gathering that information, you register for a ZYLA account. You will receive an API key; it enables you to start sending APIs calls to Emotion Detection API and any other API that is listed in ZYLA ´s catalog. After that, you authenticate your API key, add your bearer token to the authorization header. Later, use the Detect Emotion endpoint of the Emotion Detection API and enter the URL of the text you wish to analyze. Finally, make the API call.
Overall, as you can see from this Opinion Analysis API, sentiment study is a versatile tool that can help you better understand customers and employees keep platform safe and provide customers with a better shopping. Most importantly, when you combine this API with other Al-driven technologies, you can get deeper more powerful insights.