The data is available. Companies, customers, and the market all continuously produce data. You may either let them wander off on their own or use them to your advantage to get more. Start learning how to utilize it by reading Take Advantage of Big Data in Your Company.
Know how your client behaves
There is a wide variety of tools that provide indicators of customer behavior. They analyze the influxes, with which we can know peak hours, hours, and days with the greatest influx… We can calculate the conversion since we can know the number of visits and what they have spent. And also, make comparisons of weeks or months with each other or seasonality campaigns and compare them in different periods and see their evolution.
Also, many of this software use Wi-Fi tracking, which allows them to obtain pure and simple analytics to learn about customer behavior trends through their mobile Wi-Fi. Obtaining the average stay times, repeat rate, and passers-by who pass by the store and enter it is extremely useful. This is used to make changes in the shop windows and see if more or fewer people have entered than were approaching the store.
With all the data collected, the shopping experience can be improved, because by knowing the customer, you can offer better experiences for them to enjoy. The goal of this is to get the customer to come back, to build loyalty. Using Big Data at your Company is key.
Optimize your campaigns within the app stores
An app has two ways to get users. Either with paid campaigns or users who search for me and find me in the app stores bring me more organic downloads, thanks to my visibility in those stores. There are applications that allow you to monitor how your apps behave within the stores, with what keywords they appear, in what category and position, and at what times… so that you can optimize your campaigns to attract installations.
Collecting the rankings of categories that depend on the installations and we can recommend a client to buy more installations on a specific day because thanks to the historical data that we have we know that that day the profitability is going to be greater or that the position to which it goes to arrive in that category ranking will be higher.
Check Site Traffic API And Take Advantage Of
Big Data At Your Company
Site Traffic API offers a JSON API to estimate website traffic statistics. It includes website worth/value and monthly page views, in addition to unique visitors, site revenue (from advertising), and more. Equally important, you can integrate this API into your services to provide traffic statistics to your clients. As well, you can use it to quickly estimate the amount of traffic to any website.
This is a very powerful algorithm that can estimate the amount of traffic to any website. It took years to fine-tune it to be as accurate as possible and we constantly improve it. Powered by SimilarWeb, this website analytics tool can help businesses to estimate the website traffic volume of competitors; while media/advertising agencies and SEO agencies can use it to check the traffic of any website.
Simple Pricing
Site Traffic API offers a “Pay-as-You-Go” plan that allows you to buy only API queries you need, there are no recurring or hidden fees and purchased queries do not expire. When you submit a website, i.e google.com, to our API endpoint, it is considered one API query. So if you need to scan 1000 websites, you need 1000 API queries. The more API queries you buy the less you pay them.
Want to learn more about Site Traffic API?
For additional information on how to take advantage of the Site Traffic API, go to the FAQ on Site Traffic or check Use This Site Traffic API To Measure The Performance Of Your Site
Also published on Medium.