Content is the heart of a brand because it is the expression of its voice and how it can communicate with users. It serves to understand what they need, when, and why, beyond serving as a platform to sell a product. Today’s approach is more holistic, personal, and intimate, so…
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If you are a content creator, you have probably already heard that, for any brand, content is king. The main reason for this is that in today’s strategies the real focus is on the user and not the product. Selling for the sake of selling will only make your audience…
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Writing has become one of the most important tools when it comes to making content for a brand. It is a fundamental pillar that you need to be able to connect with your customers the way you want and achieve your business goals to grow. The truth is that content…
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Content is the key piece for your brand to gain an online presence. Every post, image, article, and even caption is part of what should be a good marketing strategy that will boost your brand and take it to the next level. However, it is normal for any content creator…
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In all skills related to communication, spelling is essential for a message to be understood correctly. Content marketing does not escape from this and although there are advertising campaigns that play a little with spelling mistakes, especially to attract attention and create an impact at the time, writing correctly is…
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In this day and age, content writing has become the most used tool for brands and businesses to get the public attention. Everyone uses social medias nowadays so it a key factor in being noticiable to the public’s eye. So, it could be said that consistent, high- quality content writing…
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Despite being in the era of slang, hashtags and modern communication, knowing how to express ourselves and being good communicators overall is still very important. The problem is that we have become so used to this modern language that we seem to have forgotten that there are grammatical rules that…
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Everytime we write we want to make an impact. We want the reader to be engaged with our ideas, to like our piece of writing. Especially if we are in charge of a blog or our job is very related to writing, we need to make every single application, story,…
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It could be stated that slang terms have taken over our vocabulary. We use it on a regular basis to express ourselves as it allow us to communicate more freely with others since we do not have to worry about following the strict vocabulary and/or grammar rules. Nevertheless, when writing,…
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Nowadays, we are living in an era of social media. Grammar does not seem to really matter with so much informal language present in our life. If we make a mistake we know that our cellphones will automatically correct it so when our spelling slip happens, we do not really…
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