Silicon Valley is for a technological entrepreneur the same as Hollywood for an actor or Real Madrid for a footballer. In the universities, garages and student flats of some populations of this Californian region that precedes San Francisco, the germs of technological giants such as Apple, Google, Facebook and a…
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This week, the 18th Swiss Economic Forum takes place on the highly relevant topic of “Agility – Success Factor in Times of Change”. The term was rarely used a few years ago except in dog sports, it suddenly appears everywhere from nowhere. Even companies that saw the light of day…
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In the medium term, a business model will only work if it succeeds in generating an organic growth of customers beyond the initial marketing investment. There are three golden rules to keep in mind that have helped startups to generate that viral momentum in the past. The measures may vary…
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