We are at a time when reviews have become a powerful instrument to know the performance and quality of a product. In fact, it is estimated that reviews are an important reference for users before making any purchase decision. This factor, by the way, is also the subject of study…
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Undoubtedly, traveling is one of today’s favorite activities because it represents a great opportunity to learn about new cultures. However, we must take into account that lodging is also an important aspect if we want to enjoy our destination. Fortunately, we can count on a variety of lodgings that we…
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No matter what product we are looking for, reviews have become an excellent source of information for customers and a starting point for brands in the analysis of market behavior. This also has another interesting aspect because, in the study of consumer opinions, it is possible to formulate appropriate marketing…
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Among the marketing tools available to us, sentiment analysis is one of the most interesting because it is the study and analysis of the emotions behind user comments and reviews. In short, it is the processing of subjective values to convert them into objective values which will serve as the…
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Every trip requires prior preparation and research. It is not only about packing your bags, but also about studying a bit about flights, connections, and accommodation, which, by the way, is a fundamental part of a pleasant travel experience. It is estimated that about 93% of travelers place their trust…
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Kayak is one of the most popular platforms when it comes to searching for flights, car reservations, and accommodation around the world. However, Kayak’s strength is not exclusively related to the display of offers because it also has an interesting system of reviews that give the potential user a small…
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Over time, we have seen the integration of new technologies to study the market and its relationship with the available products. This has also helped to understand users, their needs, and what kind of service they would like to receive. Of course, the ideal situation is to find the relevant…
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Programs assisted by artificial intelligence are becoming more effective as a result of the growing demand for better goods and services, as the results they provide can be more precise and cover more ground. In this way, we can say that these tools are founded on two key tenets: the…
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Although it may be a hard pill to swallow, reading guest reviews is a necessary exercise if you own a hotel or offer other types of lodging. The truth is that reviews are becoming more and more prominent because they represent an interesting reference for new clients who are looking…
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