Taking information and passing it off as one’s own is a general definition of plagiarism, which is one of the most common practices in academia. It is a frequent problem, especially in institutions of higher education in research work by students and professors. The most striking aspect of the matter…
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There is one undeniable fact: people are in search of valuable and fast information to satisfy our growing needs. But, as that information feels personalized, we will begin to feel that the brand is much more than a product because it is humanized and we may establish a special link…
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Thanks to the short, medium, and long-term benefits, it is more than proven that digital marketing has become an essential piece in the commercial strategy we want for our brand. It is the tool that helps define the relationship we will have with our users and meet the business objectives…
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SEO (Search Engine Optimization) comprises a set of techniques and strategies focused on improving the positioning of a brand in the main search engines (Google, Bing, and Yahoo). This allows users to find you more easily and end up choosing your product over the competition. Nowadays, any brand (big or…
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Digital marketing has changed drastically in recent years, especially because brands’ content is no longer focused on the product, but on the users. Selling for the sake of selling is no longer a strategy that works because consumers are now looking for brands that can solve their problems and desires…
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Content is the centerpiece for any brand because thanks to it, it is possible to generate traffic that can then be translated into sales. But, in addition, the type of content that we must share with our users must be original, and creative and provide solutions. The focus is our…
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For any brand, content creation is an essential step to connect with customers and potential users. The product is no longer the focus, but the person behind the screens. That’s why creating quality, original and valuable content that helps solve problems and desires will quickly make us stand out from…
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Planning and publishing content can take time and effort, especially if we are looking to become the main reference for our customers. However, even though it is no longer a widespread practice, plagiarism is still a method that some brands resort to update their content, but in the long run,…
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Any content creator knows well that a brand needs to publish fresh and new content frequently so that it can reach more users. Creating valuable content is a fundamental practice of any marketing strategy that helps SEO. In the end, your content will be ranked as the most relevant and…
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SEO is the set of strategies focused on understanding the algorithms that comprise the search engines, to position your content so that it is shown to potential users and positioned as the best option in terms of solving problems. For these strategies to work effectively, you have to make sure…
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