At a time like this, all we need to do is pick up our cell phones and look for what we need no matter where we are. A few clicks are more than enough for us to discover the products and services available in the market. Undoubtedly, the advantages of…
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Content creation is one of the most important strategies for content positioning on the web, especially if you are looking to make a highly competitive space. By having social networks and/or a website, it is vital to share texts frequently so that you can rank among the top positions in…
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Technological advances, science, and humanities are largely due to the careful monitoring of phenomena that occur around us every day. This monitoring, by the way, is done through studies embodied in texts that are shared and serve as background for their analysis to continue over time. On the other hand,…
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The brand voice must be created by the marketing department so that it can be easily identifiable among consumers and identifiable from the competition. From there, begins the development of content that will be shared on the chosen digital platforms so that the brand can make its way enough to…
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Over time, search engines have become fundamental to the development of effective product promotion and marketing strategies. The reason is very simple: these search engines allow the monetization of websites and social networks by exposing products to a growing demand. However, positioning is not a simple matter, since it requires…
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The arrival of the Internet represented a revolution for communications and since the appearance of search engines in the 90s, brand owners realized that it was possible to earn money and promote their products to many people. Because of this, it became necessary to attract attention to generate traffic to…
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Imagine that you find content that is very familiar to you, you decide to do some research about it and when you do, it turns out that they have taken a text of yours. Surely, the first impression you will have about it is indignation because that content is the…
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The main objective of any brand is to become the first choice for its niche because it offers a quality product, effective customer service, and communication that is creative and of value to users. These elements, together, will also serve to position your brand among the top search results in…
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From time to time, companies find themselves in the situation of implementing new processes to assume and adapt to the technological challenges necessary to meet a constantly growing demand. Taking the digital route will provide a differential value for the brand that will make it stand out from competitors. However,…
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In the process of creating a voice for the brand, we define the communication guidelines that will work in coherence with what we want to project. This includes photographs, designs, videos, and texts. Together they make up the marketing strategy that will help us achieve the business objectives we want…
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