SEO (Search Engine Optimization) comprises a set of techniques and strategies focused on improving the positioning of a brand in the main search engines (Google, Bing, and Yahoo). This allows users to find you more easily and end up choosing your product over the competition. Nowadays, any brand (big or…
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Digital marketing has changed drastically in recent years, especially because brands’ content is no longer focused on the product, but on the users. Selling for the sake of selling is no longer a strategy that works because consumers are now looking for brands that can solve their problems and desires…
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Content is the centerpiece for any brand because thanks to it, it is possible to generate traffic that can then be translated into sales. But, in addition, the type of content that we must share with our users must be original, and creative and provide solutions. The focus is our…
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For any brand, content creation is an essential step to connect with customers and potential users. The product is no longer the focus, but the person behind the screens. That’s why creating quality, original and valuable content that helps solve problems and desires will quickly make us stand out from…
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Planning and publishing content can take time and effort, especially if we are looking to become the main reference for our customers. However, even though it is no longer a widespread practice, plagiarism is still a method that some brands resort to update their content, but in the long run,…
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Any content creator knows well that a brand needs to publish fresh and new content frequently so that it can reach more users. Creating valuable content is a fundamental practice of any marketing strategy that helps SEO. In the end, your content will be ranked as the most relevant and…
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SEO is the set of strategies focused on understanding the algorithms that comprise the search engines, to position your content so that it is shown to potential users and positioned as the best option in terms of solving problems. For these strategies to work effectively, you have to make sure…
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Every day, millions of users use the Internet to search for information and products of any kind. Social networks and websites have become the main reference for those who want to satisfy their needs. This is also handled by content creators and members of the marketing department members because thanks…
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At a time like this, all we need to do is pick up our cell phones and look for what we need no matter where we are. A few clicks are more than enough for us to discover the products and services available in the market. Undoubtedly, the advantages of…
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Content creation is one of the most important strategies for content positioning on the web, especially if you are looking to make a highly competitive space. By having social networks and/or a website, it is vital to share texts frequently so that you can rank among the top positions in…
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