Reviews for a hotel are usually essential for any traveler who decides to stay anywhere. Although sometimes they are hard truths to swallow, they help improve the quality of reception and stay of each guest.A hotel review analysis API would be crucial in the digital transformation of the Hilton Hotel…
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How much time does it typically take a traveler to choose a hotel? As far as we are aware, no scientific study is being conducted to provide an answer. However, actual experience demonstrates that individuals spend hours, if not days, sorting through dozens, if not hundreds, of possibilities. It’s mind-boggling…
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We are at a time when reviews have become a powerful instrument to know the performance and quality of a product. In fact, it is estimated that reviews are an important reference for users before making any purchase decision. This factor, by the way, is also the subject of study…
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Undoubtedly, traveling is one of today’s favorite activities because it represents a great opportunity to learn about new cultures. However, we must take into account that lodging is also an important aspect if we want to enjoy our destination. Fortunately, we can count on a variety of lodgings that we…
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No matter what product we are looking for, reviews have become an excellent source of information for customers and a starting point for brands in the analysis of market behavior. This also has another interesting aspect because, in the study of consumer opinions, it is possible to formulate appropriate marketing…
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Among the marketing tools available to us, sentiment analysis is one of the most interesting because it is the study and analysis of the emotions behind user comments and reviews. In short, it is the processing of subjective values to convert them into objective values which will serve as the…
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Every trip requires prior preparation and research. It is not only about packing your bags, but also about studying a bit about flights, connections, and accommodation, which, by the way, is a fundamental part of a pleasant travel experience. It is estimated that about 93% of travelers place their trust…
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Kayak is one of the most popular platforms when it comes to searching for flights, car reservations, and accommodation around the world. However, Kayak’s strength is not exclusively related to the display of offers because it also has an interesting system of reviews that give the potential user a small…
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Over time, we have seen the integration of new technologies to study the market and its relationship with the available products. This has also helped to understand users, their needs, and what kind of service they would like to receive. Of course, the ideal situation is to find the relevant…
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According to experts, sentiment analysis is the new tool that is here to stay because it offers a series of interesting benefits that, when properly exploited, can become opportunities for business growth and for improving the services and products of your hotel or accommodation. This new technology detects the emotional…
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