If one thinks of the tech industry in Germany, Berlin usually comes to mind first. This is the city of Zalando, Rocket Internet and N26. Many German startup success stories come from Hamburg, a city that almost nobody seems to have on screen in terms of tech. With Innogames, Gamigo,…
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Influencer marketing is extremely efficient. Even without a big budget, startups can win influential advocates. What is an influencer? Influencers are opinion makers. They have influence, are considered trustworthy and reach a considerable audience. This makes them important multipliers for online marketing. Big brands have a considerable budget for influencer…
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