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The practice of extracting value from data in order to understand everything you can about your target consumers and the market in which they operate is known as consumer profiling. Companies are prioritizing analytics to put customers first in everything they do today, which is leading to better campaign planning…

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Effective brand messages are strongly based on insights.  According to on-demand content and rushy days, people don’t tend to be paying attention to what you have to say. UNLESS you say something catchy. After all, customers expect more from us. They want personalized experiences, they need to be taken into…

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As wonderful as the internet is, security threats surround us.  Not only is information in danger, but also money is at risk. Even small businesses can lose $80K annually because of cyber-attacks. Indeed, the bigger the company, the bigger loss.  As a result, reliable computer security is essential. But before…

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These days, it’s important to know how much an API can change a company. If your objective is to understand your customers or competitors and adapt the message so you can grow your business, then accessing a good company data API is crucial. An API (application programming interface) is a…

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Nowadays, social media is important both personally and professionally since they hold all of our internet persona. For our business, it’s crucial to have a good social media presence, but it’s also critical to keep an eye on our competitor’s and clients’ profiles. This happens because social media moves so…

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Getting data through a domain is helpful for many things in our company. A few allow developers to do tasks such as domain registration, renewal, domain availability API, WHOIS lookups, and more. To understand better, what is a domain API? Domain checker APIs are pieces of server-side software that are…

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Certainly, querying data to your database may be difficult. Furthermore, if you’re not a tech person or a developer it gets even harder. It’s a pity not to enrich your database because of complicated software. Although, you’re probably missing chances and that could be disappointing.  Now, as information is power…

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Nowadays, having updated and fast information entering your company is critical for having good results. If something changes last minute, you need to adapt almost instantly. So it’s important to check how the data is entering and how can you speed up the process. For that, you’ll need real-time data,…

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Brand categorization is probably one of the most important aspects of marketing, because it shows your position as a brand and how your customers categorize you. You must be consistent with your activities and marketing to link your brand with a certain category. Otherwise, your brand would be lost in…

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