Finding information about your customers is usually easy nowadays. However, the best way is to use a tool that allows you to get everything you need with a single click. The business world works through information. It is the most important thing you can have when it comes to both…
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Customer data, also known as consumer data, refers to all personal, behavioral, and demographic information collected from a company’s or department’s customer base. A customer data platform (CDP) is intended for marketing purposes. It gathers and unifies first-party customer data from various sources to create a single, coherent, and comprehensive…
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