If your aim is to foster growth in your organization, nothing better than gauging the market`s degree of satisfaction or dissatisfaction so as to plan improvement, make adjustments and –in general- make the right commercial and structure decisions. Opinion Analysis API is a useful tool to assess judgement from customers…
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Sentiment/Opinion Analysis is the process that consists of considering data to gauge customers´ reviews. It is connected to opinion and emotion, judgement and feelings, which are assessed by means of NLP (Natural Language Processing) and ML (Machine Learning). With the aid of AI (Artificial Intelligence) that generates algorithms, you can…
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The years go by and the world changes, that is a reality. And what is also very true is that societies must face these changes and adapt to them. Of course it is not easy to get out of our comfort zone, but this can bring us many benefits. In…
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Social media platforms and blogs have drastically progressed both in number and in quality. The text data gathered from these apps about daily activities output interesting and relevant comments and reviews on several topics that are useful for organizations. People´s judgements help organizations to make decisions on the basis of…
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When we communicate, we always do it with an intention and with an emotion. The task of the interlocutors is precisely to decipher what is hidden in that message. And this is quite easy to do when people talk face to face, in person. In situations like this we can…
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Internet and social networks have acquired an undeniable importance in recent times. And it is easy to understand why, since they are tools with many benefits. Some examples of this are that they shorten distances and bring people closer together. But they have also become a platform that allows users…
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Organizations need more than their customers` satisfaction. To reach consistent success vendors and manufacturers, as well as service renderers, must take in that their customers` satisfaction and the interactions between both parties have some emotional impact. Companies aim at increasing their profits by the encouragement from positive and happy feelings…
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Are you interested in tools to track how customers feel about something? Or tools to gauge how they feel about a recently launched product in their posts in social media sites? Or tools to analyze what callers say in their interactions with some agent? The solution to your quest is…
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Sentiment Analysis is the systematic identification, extraction, quantification and analysis of emotional states and personal judgement by means of NLP (Natural Language Processing), text analysis, computational linguistics and biometrics. This is an important tool to define if the author´s sentiment towards an organization, a product, a service is positive, negative…
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People always say to look for the positive in the negative, and internet reviews are an example of that. Many companies take badly the comments that are not in their favor. They do not accept criticism of any kind and, in the best of cases, they do not take it…
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