For content to work the way we want it to, two aspects are vital: common sense and the care we put into it. Without that, we will be doomed to create texts that do not engage our audiences, we will not offer creative solutions and we will not stand out…
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As content creators, we know well the importance of creating powerful texts that serve as a platform for our brand and this is achieved when we have the necessary skills that allow us to express the ideas and voice of the brand with clarity, simplicity, and consistency. We will see…
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For many marketing specialists, content is the key piece for any brand, since it becomes the link bridge to reach users. Marketing strategies have changed because users are now looking for useful content that provides hints, tips, and examples that can be put into practice without much hassle. The length…
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As content creators, we know the importance of creating texts that manage to engage and create that special connection between users and the brand. The current trend is to move away from the old practice that focused only on selling the product because the priority is the audience. Their needs,…
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Have you ever seen an internet advertisement or noticed a spelling or grammar mistake in a billboard? Consumers frequently hold firms to a standard of informational, entertaining, and error-free marketing. You might hesitate to make a purchase if you notice spelling and grammar errors in their advertising or on social…
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Nowadays, despite being in the era of social media where people use hashtags, abbreviations and slang to communicate, good writing and communication skills are still necessary. While correct spelling is not considered a predictor of intelligence, one can come off as being less intelligent due to errors in spelling. Maintaining a proficient…
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According to different studies, there are three types of people when it comes to good grammar. We have : The Purists: These individuals, referred known as “prescriptivists” in linguistics circles, are aware of and appreciative of the grammatical rules, often to an extreme. Purists think that correct usage is governed…
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Good writing is considered achieved when the reader is engaged with our piece, when we as writers can get a hold of the reader’s attention all the way to the end. On the other side, even with a strong narrative or plot, poor grammar might turn readers off. Therefore, it’s…
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Proofreading is a discipline that seeks the perfection of style, based on rigor and perfection, which, by the way, is important in a world where immediacy is the protagonist and it is possible that amid that same intensity, attention to detail is lost. It is important to take the time…
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Content is the heart of a brand because it is the expression of its voice and how it can communicate with users. It serves to understand what they need, when, and why, beyond serving as a platform to sell a product. Today’s approach is more holistic, personal, and intimate, so…
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