Technological giants such as Amazon, Google, Facebook and Alibaba have an advantage over traditional financial technology companies (fintech) by having unlimited user information and capital, which allows them to compete strongly, the Financial Stability Board (FSB) said. for its acronym in English). Financial services as part of product range In…
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Facebook and Google control more than half (57.6 percent) of the digital advertising market worldwide. The Rate Google is a project of reform of the well-known Law of Intellectual Property that forces to pay to the providers of services and news aggregators to link and to show content of means…
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The concentration of digital markets gives these companies immeasurable power, due to phenomena such as externality and economies of scale: they are too large and they are increasingly adding more users, thanks to the apparent gratuity of many of their services. In recent days this newspaper published an interesting article…
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The Dutch startup Zero wants to roll up the European market from Berlin and competes against well-financed US players like Lime and Bird, which has already started a scooter pilot project in Bamberg. Smaller providers such as Voi from Sweden, the two Berlin startups Tier Mobility and Flash and Hive,…
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Amazon grows in markets that were not necessarily its niche. The digital advertising market will represent revenues of more than 311 billion dollars in 2019. Google and Facebook account for more than 50 percent of digital advertising. We know that Amazon is a giant in e-commerce that is gaining prominence…
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You better be happy. Or at least look like it. If you just signed up or you’re already in companies like Facebook, the best thing you can do, if you do not want to lose your job, is to show a satisfactory image in front of your bosses. Otherwise, you…
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The revolution of small vehicles in cities aims to solve in a sustainable way the problem of circulation. In various academic investigations, in books and even in a TED talk, the economist Sendhil Mullainathan popularized the concept of the “last mile problem” years ago. Mullainathan currently teaches in Chicago, went…
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Maybe you already bought at a store that practices it and you did not notice. Discover what it is Every day there are more stores on the internet that use dropshipping as a fundamental part of their business and this is due to the ease and comfort that this method…
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Facebook is by far the platform that we like the most when we need a cheap way to target audiences for our e-commerce store. One of the most powerful features that advertising on Facebook is the Similar Public or Lookalike audiences. This is an advanced segmentation technique on Facebook that…
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Marketing specialists tend to calculate the return on investment of their campaigns or to perform an analysis of metrics such as the CTR, the bounce rate or the customer’s journey in the conversion funnel. However, a data such as the customer’s Lifetime Value is also key to a marketing strategy.…
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