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Email marketing is known for being one of the best strategies among all content marketing techniques for eCommerce. But that doesn’t make it infallible unless you work a powerful email marketing software. Setting up an email list of contacts is only the first thing to do in email marketing. For…
Email marketing is known for being one of the best strategies between all content marketing techniques for Startups and Entrepreneurs. But that doesn’t make it infallible unless you work with a powerful email marketing software. Setting up an email list of contacts is only the first thing to do in…
Each year, the Chinese Ali-Baba editor, owner of Ali Express, competes for rising startups called Create. Out of 1000 competitors, they finished 7th, including the Israeli Wise-Smoker. What is being tested in the competition is technology, business potential, and product adaptation to the Chinese market. This year, a white-and-white startup…
Recently, when Elliott Adams, author of “The Startup Mixtape: The Guide to Building and Launching a High-Growth Technology Startup” signed up for i2E’s Venture Assessment Program (VAP), it was a great opportunity for us to gain perspective from an industry pro. Elliott’s book is based on his broad experience in…
Despite the recent protests and the unfortunate political and economic crisis that some of our sister countries in Latin America are going through, it is important to highlight the positive part of their development in the last 20 years, their different models and the aspects that have favored its economic…
I love investing in Software as a Service (SaaS) shares. Even bigger is my preference for small or medium-sized businesses, most of which have never heard of. AppFolio (WKN: A14TU7), the cloud software company for small and medium-sized property managers and law firms, meets both criteria. Here are five reasons…
Are the Germans too tired? “The advantage we have is also a disadvantage,” says Cem Özdemir of Alliance 90 / The Greens. “We are doing very well economically. This makes you feel full. “But that’s probably not the only reason why Germany lags behind in digital business models behind the…
Jochen Kalka’s “StartUp lie” (Econ) explains how business startup euphoria is abused – and who benefits from it Jochen Kalka’s new book The StartUp Lie (Econ) aims to be an eye-opening book for anyone involved with StartUps. The author confronts the fad StartUp with reality and explains how the business…
This startup has a bothersome problem by the hair! * Who does not know him? The clogged drain in the household. According to statistics, the consumer then likes to use the chemistry. A revolution in the market This has an end, because the startup «TwistOut» has been revolutionizing the drain…
Amazon will stop buying directly from thousands of suppliers, following a surprise announcement that invites them to sell on its platform directly to consumers, and also managing their own logistics. They will have to manage their sales directly, establish retail sales systems and probably raise prices. More than half of…