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Organizations need more than their customers` satisfaction. To reach consistent success vendors and manufacturers, as well as service renderers, must take in that their customers` satisfaction and the interactions between both parties have some emotional impact. Companies aim at increasing their profits by the encouragement from positive and happy feelings…
Are you interested in tools to track how customers feel about something? Or tools to gauge how they feel about a recently launched product in their posts in social media sites? Or tools to analyze what callers say in their interactions with some agent? The solution to your quest is…
Sentiment Analysis is the systematic identification, extraction, quantification and analysis of emotional states and personal judgement by means of NLP (Natural Language Processing), text analysis, computational linguistics and biometrics. This is an important tool to define if the author´s sentiment towards an organization, a product, a service is positive, negative…
People always say to look for the positive in the negative, and internet reviews are an example of that. Many companies take badly the comments that are not in their favor. They do not accept criticism of any kind and, in the best of cases, they do not take it…
People’s opinions play a very important role when it comes to wanting to make a purchase. Usually, before wanting to buy something, we ask advice from people who have already tried the product before. In this way, we can know if the investment is worth it or not. And the…
Can we imagine our life without technological devices? Let’s be honest: maybe we can imagine it, but we couldn’t live without them. For a few decades and until now, technology has become fundamental to humanity. It has allowed us to develop in almost all areas, from medicine to the world…
Customer satisfaction no longer depends on meeting consumers’ practical needs. Successful businesses differentiate from others because they acknowledge that every contact with clients has an emotional impact. By considering the emotional needs of customers a company may be more likely to concentrate on evoking happy feelings. Therefore, creating a strong…
Are you interested to analyse your customer opinion data efficiently? Looking for a tool to facilitate the analysis and classification of this data? Then keep reading because here we might help you to simplify this task. Today companies are aware of the importance of ensuring customer happiness and cultivating client…
Vacations, that time when we can forget about everything and relax for a while. There is nothing like spending fantastic days walking around beautiful cities and tasting delicious food. And the hotels, those wonderful places where they can treat us like royalty, even if we don’t have a crown… When…
You have probably heard the word API lately. However, do you know what it is? An API, or Application Programming Interface, is a program that connects applications, software, and systems. Its purpose is to exchange data in an automated way, alleviating the responsibilities of people and doing an efficient job.…