Amazon grows in markets that were not necessarily its niche. The digital advertising market will represent revenues of more than 311 billion dollars in 2019. Google and Facebook account for more than 50 percent of digital advertising. We know that Amazon is a giant in e-commerce that is gaining prominence…
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Within the purchase of advertising in digital media, the programmatic purchase has been playing a relevant role for several years due to the possibility of acquiring advertising space globally and in real time. However, lately, transparency in the world of programmatic purchasing is taking a lot of relevance among agencies,…
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