MailerLite is a popular email marketing tool that’s been around for over 10 years. The program is extremely user-friendly and has many features such as creating newsletters, templates, landing pages, analytics reports, and more. However, MailerLite does have its drawbacks. For one thing, it can be expensive to use the…
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GetResponse has a vast number of features that go well beyond email marketing campaigns including video email marketing, landing pages, design testing, A/B testing, etc. They also offer outstanding automation features so you can create automated email campaigns based on different conditions and triggers. On the more expansive plans, you’ll…
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Constant Contact has been one of the biggest names in email marketing services since 1995. They offer event management integration with Eventbrite, surveys, social campaigns, etc. This email marketing tool also has a great reputation which means their email deliverability is top-notch. Like the other email marketing software, Constant Contact…
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A service business is one that provides a product (could be intangible), produced by a team or a person. Some examples would be accounting, landscaping, banking, etc. The principal first foot step to start a service-based business is to look for a space in services that exist in your area…
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Over the last years, the growth of online education programs has disrupted the marketing mix for higher education. In olden times, educational institutions were geographically bound and, therefore marketing to students were also geographically limited. The most effective ways of advertising to students were direct mail and phone. Nowadays, with…
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