Retail entrepreneurs who regularly update their Google Maps profile can increase the number of potential customers who are targeting them online up to 25%. Reliable source This information was revealed by Oliver Lane, founder of Velmont Media, which has been supporting independent businesses to improve the listing of their stores…
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Banks are currently facing a series of changes that will cause changes in the future of the industry. A challenge for them is to become digitally focused on the experience of their clients, but many have not yet realized the importance of the valuable contribution that their clients expect. At…
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Partner banks get out of Paydirekt Paydirekt, the payment system of the German banks, loses the ING Germany, the Hypovereinsbank, the German Santander and other private banks as partners. The aforementioned companies have canceled their shares as of 31 December 2019. Outwardly, it is said that the institutions had disturbed…
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Marketing specialists tend to calculate the return on investment of their campaigns or to perform an analysis of metrics such as the CTR, the bounce rate or the customer’s journey in the conversion funnel. However, a data such as the customer’s Lifetime Value is also key to a marketing strategy.…
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