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Tag: Customer

Fintech Contovista broadens its management to make banking a more personal experience

Dominik Wurzer and Olivier Brin will join forces to support the enlarged management team in order to meet the rapid growth of recent years and further expand Contovista’s vision for data-driven banking. The extension of the management team is the result of the continuing great potential of artificial intelligence-based solutions…

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Lifetime Value (LTV): what it is, how to calculate it and why it is key for your startup

Marketing specialists tend to calculate the return on investment of their campaigns or to perform an analysis of metrics such as the CTR, the bounce rate or the customer’s journey in the conversion funnel. However, a data such as the customer’s Lifetime Value is also key to a marketing strategy.…

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