People’s opinions play a very important role when it comes to wanting to make a purchase. Usually, before wanting to buy something, we ask advice from people who have already tried the product before. In this way, we can know if the investment is worth it or not. And the…
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Can we imagine our life without technological devices? Let’s be honest: maybe we can imagine it, but we couldn’t live without them. For a few decades and until now, technology has become fundamental to humanity. It has allowed us to develop in almost all areas, from medicine to the world…
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Customer satisfaction no longer depends on meeting consumers’ practical needs. Successful businesses differentiate from others because they acknowledge that every contact with clients has an emotional impact. By considering the emotional needs of customers a company may be more likely to concentrate on evoking happy feelings. Therefore, creating a strong…
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Are you interested to analyse your customer opinion data efficiently? Looking for a tool to facilitate the analysis and classification of this data? Then keep reading because here we might help you to simplify this task. Today companies are aware of the importance of ensuring customer happiness and cultivating client…
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Vacations, that time when we can forget about everything and relax for a while. There is nothing like spending fantastic days walking around beautiful cities and tasting delicious food. And the hotels, those wonderful places where they can treat us like royalty, even if we don’t have a crown… When…
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You have probably heard the word API lately. However, do you know what it is? An API, or Application Programming Interface, is a program that connects applications, software, and systems. Its purpose is to exchange data in an automated way, alleviating the responsibilities of people and doing an efficient job.…
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If you have ever made a purchase online, you know how important reviews are in this matter. Thanks to them, you can not only learn more about a product or service. You can also find more honest and real opinions. Many times, to sell, companies tend to “embellish” their products…
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Organizations determine perception of a product, a Company, an event, or anything you can gather judgement in text format, by means of an accurate data mining technique: sentiment analysis or opinion analysis. This useful tool analyzes insights in social media, where the text is short and concise. As soon as…
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Reviews left by users are a very important factor for companies. These comments and opinions can help position a product as good and make it reach more customers. Also, many of them provide important information about items and services. For example, they can report what customers like about a company’s…
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People’s interest in products or services is what allows companies to grow and position themselves. But how can you measure if customers are really interested in you based on their opinions and comments? Is there any tool capable of doing it for you and giving you accurate results? Read on…
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