When surfing the Internet, on many occasions, we have run into advertisements for products that may interest us or brands of our choice. But why does it happen? How do you know what we like? Well if you do not know why it happens, in the next report we present…
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Within the purchase of advertising in digital media, the programmatic purchase has been playing a relevant role for several years due to the possibility of acquiring advertising space globally and in real time. However, lately, transparency in the world of programmatic purchasing is taking a lot of relevance among agencies,…
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