Facebook knows what users like, Google knows what they want, but Walmart really knows what it is that people buy. That’s gold dust and the retailers are not taking advantage of it. Walmart, Target, Kroger, Carrefour and other large retailers have the ability to collect thousands of customer data that…
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Amazon will stop buying directly from thousands of suppliers, following a surprise announcement that invites them to sell on its platform directly to consumers, and also managing their own logistics. They will have to manage their sales directly, establish retail sales systems and probably raise prices. More than half of…
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As happened with Google and Facebook, Amazon has gone on to become a mega generator of advertising profits worldwide. Already in 2018 it was placed in the third place among these platforms and this year everything indicates that it will continue to advance. The digital advertising figures worldwide showed that…
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Fluency’s clients are industry-focused digital advertising and marketing agencies that service small and medium-sized businesses (SMBs) in vertical markets. To date, these digital marketing agencies have had to choose between investing in an expansive in-house team to build and manage a proprietary platform, or partnering with a platform provider that…
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Google Maps is one of the star services of Google, which allows that whenever we have a terminal with an internet connection, we can orient ourselves so as not to get lost when we are in places we do not know, or when we deviate from our path without realizing…
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When you start a business on the Internet, the most difficult thing is to get positioned in the first places, get a remarkable visibility and attract customers. Since, with the development of technology that is always in constant increase, there is much competition whatever the sector you work. However, Google…
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The compound annual growth rate for Search Advertising will be 6.6 percent from 2019 to 2023. Search engine advertising has proven to be very profitable for companies. Year after year the different companies around the world are investing on the ads. It seems that it is a tenure that will…
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Amazon is not only one of the largest and most important e-commerce stores around the world. This firm begins to position itself as a strong player in the field of advertising, a place that now seeks to consolidate through the delivery of free sample to its users. As reported by…
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Amazon grows in markets that were not necessarily its niche. The digital advertising market will represent revenues of more than 311 billion dollars in 2019. Google and Facebook account for more than 50 percent of digital advertising. We know that Amazon is a giant in e-commerce that is gaining prominence…
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Google begins to visualize a new project in which its digital advertising would transcend its search platform. Technology and digital ads have a market value that generates 20 billion dollars in annual revenue. How many users interact with digital advertising? Does Google work as an ad and digital advertising player?…
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