Trying to get more customers? Read this article and find out easy strategies for your company!
What is Email Marketing?
Email marketing is one of the most effective ways to connect with your audience and build a relationship with them. It’s direct, personal, and easy to understand. That’s why so many businesses use email marketing to monetize their products’ users and communicate with the people who matter most. It is also one of the best ways to generate more leads and get more sales. Email marketing best practices will help you increase user engagement, generate more leads, and grow your business
Strategies to Generate More Leads in Email Marketing
In this article, you will learn about five strategies that you can use to generate more leads in email marketing. You will also learn about the most effective way to generate more sales from those leads.
An email is a flexible tool in which applications are not limited to standard promos only. There exist several types of email campaigns, and a good marketer needs to know how to take advantage of every type:
- triggered
- transactional
- promotional
- newsletters.
Somehow, it turns out that the last category is paid the least attention. Companies spend time and effort to craft engaging welcome series and creative product recommendations, but their drive seems to go down when it comes to a newsletter design. I want to fix this misconception and I am ready to prove that a well-though newsletter campaign can be a good lead generation booster.
How Newsletters Turn a Subscriber into a Customer?
What makes the email recipient purchase a product or use the company service? An exclusive offer or the best price. However, the exclusiveness of your offer may not last long, as your competitors also monitor the market, and can add new products or drop the price at any time. To make people buy from you, you need to win their trust, and this is where good old email newsletters step in. Show customers you know their preferences and provide the useful content they would be interested in.
What to Put in a Newsletter?
Good email newsletters must be informative and up to date. There are many reasons to get in touch with your readers:
- Weekly or monthly digest.
- Updates on blog posts, YouTube videos, and recent events.
- Personalized how-to recommendations and instructions. Consider adding to such emails some elements of animation: as they say, it is better to see once than hear a hundred times. Moreover, GIFs can save space and avoid lengthy descriptions.
- Upcoming corporate events. Planning to hold a conference or webinar and think your subscribers can be interested? Send them a smart email invitation, including all the necessary information: the event program. announced topics and speakers, time and location, etc.
- Contests and challenges.
- New products or services.
- International and local holidays.
What Tool Should I Use to Launch Newsletters?
Postr:
Postr is notable for its usage of artificial intelligence (AI), one of the most extensively used technologies in the world. Furthermore, this system monitors each user’s activities and gives hyper-relevant information. A powerful template editor allows you to customize emails, making it easier than ever to create high-converting communication.
Postr is an email marketing system that boosts open rates by up to 70% using artificial intelligence. The theory behind this free service is that personalization encourages conversion. You may send up to 20,000 emails each month to your first 200 subscribers for free. In addition to newsletters, you may send welcome emails, birthday wishes, and other forms of communication.
It also allows you to send personalized messages to each subscriber, something that is difficult to achieve with typical email marketing solutions. Apart from that, it is one of the most adaptable email marketing systems on the market.
Some of its characteristics are as follows:
- To ensure the success of your campaign, you may utilize a variety of Postr templates.
- The free subscription includes 1,000 emails each month
- Webhooks can be used in conjunction with the API.
- The click data has been anonymized and is readily available for extensive study.
You will not only benefit your company but also save money and time by using this fantastic tool. You may set up your campaign in minutes and give your clients highly targeted information.
READ MORE:
Tips for Building High-Response Email Marketing Campaigns – TheStartupFounder.com
Also published on Medium.