As a businessman your concern is to save time and make your sales grow. How long do you spend on drafting emails to advertise your products or service? It is so discouraging to know that your addressees will never read your message as you are certain your mailing will end up in the spam folder. More and more robust filters have been adopted to detect and stave off scams, and that is the reason why your advertisements do not reach potential clients, and can get trapped as spam.
The first tip is to avoid spam triggers, like for example unsubscribe links, subject lines with too many exclamation marks or capitalization, phishing links, and emails including unnecessary attachments or too many images. All these features are indicators of spam messages that are immediately alerting the recipients and the spam detection tools. You should also proofread your texts to edit typos and mistakes, which are a typical characteristic of scams.
Another important consideration is to get consent from clients to receive marketing messages. Also avoid massive mailing lists; it is advisable to have your own mailing of subscribers to gain certainty that your emails will reach them. You should also request your clients to whitelist your email address, as well as authenticating your brand name or IP. You can assess deliverability of your messages with spam checkers on outgoing messages. As far as possible do not use HTML text. As one can see, there is not just one thing to guarantee that your messages will not fall in the spam folder, as administrators are constantly making adjustments in their configurations to protect themselves from spam. So let`s see what automated solutions are available to help you and your business.
Email servers reject dubious messages and land them in the spam folder. You must improve your deliverability and make sure that they are not trapped as scam. An efficient Spam Detector API will control both incoming and outgoing messages. The latter is our concern in this article, to complement all the tips listed above. There is a function that will block your outgoing messages if they do not pass the controls by the software.
Prevent Spam API, Spam Prevention API and other applications of the suite are all integrated with AI, ML and NLP. This software generates algorithms automatically trained by models that are being registered as they present, and build up a set of rules. Every message is tested against such rules, and will be released only when it has passed the control.
Make sure your devices are not compromised due to earlier spam sent. Blacklists will prevent your messages from reaching your clients. If you are blacklisted, then follow the instructions to whitelist or clean your reputation. Likewise periodic check-ups for viruses are necessary to guarantee that your edits are not infected with virus, malware and Trojans.
Leave all the rest to the API that will automatically and accurately make sure that your mailings are clean, deliverable and that they land in your addressees´ inbox. The process is extremely fast, as machines have evolved to think as humans, and they give certainty that a message you are sending has been scanned for correctness, and will consequently reach the recipient. Rely on the security tools that technology offers and improve your sales.