Are you looking for a tool that can help you to increase the engagement and conversions of your audience? Then, take a look at this article because here we will tell you step by step on how to get IAB categories fast with an API!
As a company manager or a digital marketer, you surely want to ensure your carefully created ads are presented in a context with relevant material to the right people at the right time. However, this is not always easy, as linking your ad with relevant related material can be difficult, specially if you are not using the right tools.
Thus, ad placement is frequently dictated by algorithms and automation, so it needs a greater level of categorisation. Therefore, you should consider starting to use on the day-to-day running of your company a website categorisation API, based on IAB categories.
But, what are these? IAB categories are standard classifications that both publishers and brands use to categorise web content and, as a result, improve targeting. They were developed by the Interactive Advertising Bureau (IAB), the industry body for digital advertising. Therefore, standardizing content categories gives marketers greater control over where their ads appear and makes it easier for advertisers and content platforms to match.
Although it is not yet necessary, adopting IAB Categories is quickly becoming the best practice to improve a company’s sales. After all, the development of a consistent vocabulary for describing advertising inventory and content categories promotes market trust. And, as you surely already know, the more relevant an ad’s positioning is to a specific audience, the higher the potential ROI.
Which Is The Best Website Categorisation API?
So, in order to help you IAB categories, we will introduce you to the best website classification API available in the adtech world in 2022: Klazify. It has grown into one of the most complete domain APIs on the market, and is largely considered to be one of the most accurate content categorization APIs.
Klazify uses smart categorization methods to examine the content and meta tags of a website. This platform will go to the correct domain name or URL, collect data, and create allowed categories using the IAB V2 Standard classification taxonomy. These categories can be used for a variety of purposes, including one-to-one personalization, marketing segmentation, and web administration. As a result, the URL or domain may be split into several sections.
Thus, this platform offers three top-level category structures to choose from. Whether you need the deep categorization provided by the IAB taxonomy or prefer a more simple category structure, it will be able to help you properly.
How To Use It?
Its user-friendly design is one of its most outstanding features, as it is really easy to use, and you can get results just in a few seconds. But, in order to ensure you have the best experience when trying it, we will tell you the steps you need to follow:
- Visit www.klazify.com to get an API key.
- Find and copy any domain or email address that you want to categorize in your chosen field.
- Submit it once you’ve verified that you’re not a robot.
- The API response will then be sent to you in one or more programming languages.
- Find the information you require and apply it as needed.
Now, you already know how to get IAB categories fast with the best website classification API. You should start right now and enjoy its benefits!