Email marketing is both simple and effective. You collect your target audience’s contact information and then send them a compelling message. They’ll be your customer before you know it. So, read this post if you want to create a successful CBD marketing campaign.
The CBD industry has long struggled with marketing and credibility issues, which can be difficult to overcome. You must get it right in order to be successful with CBD email marketing. This step-by-step guide will assist you in doing so.
1. Understand Your Brand Promise
This concept may be referred to as anything from brand promise to differentiator or value proposition. The fundamental meaning is the same: it answers the question of what your company is all about. In other words, what can you offer your customers, both tangibly and intangibly, that other CBD businesses cannot?
Your brand promise must both accurately represent your company and correspond to the needs of your target audience. You’ll either fail to follow up or shout into the void if you don’t. That begins with defining it in a sentence or two as your core competency and competitive advantage.
2. Determine Your Brand’s Voice
Your brand voice is the personality you use to communicate with your target audience. Simply talking like any other small business will most likely not work in CBD. You must be approachable while also maintaining your credibility and authority. Once you’ve identified your brand’s personality, every piece of communication (including all email messages) should reflect it.
3. Understand Your Marketing Objectives
What exactly are you attempting to accomplish? Is your goal simply to raise general awareness of CBD products, or do you already have a large interested audience that just needs that final push to become customers? Your marketing objectives will influence the types of emails and calls to action you create.
4. Select the Best Email Service Provider
Finally, you must find a platform that will assist you in sending messages correctly. The cannabis industry’s still somewhat murky legal situation can make that difficult; even though CBD is legal on a federal level, some providers tend to limit their platform to exclude the entire industry. Find a provider who you know will stand by you and your company.
To help you save time, we have selected what is, for us, the best email service provider. Postr is the way to go if you want to launch your first campaign. It is an email marketing tool that allows you to create email lists of current and potential customers or subscribers so that you can send them newsletters and promotional content to increase sales. You can set up your campaign in minutes and send wonderfully relevant information to your customers using this fantastic tool.
This platform makes use of artificial intelligence to analyze user behavior and deliver hyper-relevant content to each individual. Thanks to a versatile template editor, you can now personalize emails more easily than ever before.
What Are the Benefits of Postr?
- For those who are new to the process, the drag-and-drop email builder is ideal.
- Create workflows for follow-up emails using automation tools.
- Segment users based on their characteristics, knowledge, age, and needs, for example.
- Emails for transactions should be sent.
- You can also use algorithms to determine the best time to send the majority of emails to improve deliverability.
Some Tips For Your Campaign
- Include helpful content: They’re extremely useful if your goal is to educate people about CBD products before selling them. This type of content is also known as nurturing emails in digital marketing.
- Send emails with sales and promotions in it: These messages notify your subscribers of special sales or provide coupons. If you’re just looking for that final revenue conversion, they’re a great way to get there.
- Use email newsletters: Newsletters are typically sent on a regular basis and are a summary of a variety of topics that are of interest to the audience. This could include industry articles and trends, as well as current sales or product announcements. Once again, the common denominator is audience relevance.
- Send welcome emails: How you welcome a new customer can make all the difference. There’s a reason why welcome emails have the highest open rate of any type of content, at 91.43 percent.