So, creating and maintaining a successful website taxonomy that makes sense to users and search engines is essential to your marketing strategy. It is true that it takes time; but continue reading Spend Your Time Efficiently On Your Website’s Taxonomy With This API. We will tell you about IAB Tech Lab’s Content Taxonomy, an API that will allow you to do it easily and efficiently.
So… What Is Taxonomy?
A taxonomy is an information-organization framework made up of many categories and subcategories. This enables us to link entities (objects) that share a characteristic. Film and television, for example, are subcategories of audiovisual communication since they both have the characteristic of being audiovisual goods. The first essential concept of taxonomies is that they are made up of words like “film” and “television.” Depending on your point of view, these names represent categories, ideas, or classes.
The second intrinsic idea of taxonomies is that all terms are related or connected to each other. All terms are part of a parent term or are the parent term on which other subordinate terms depend. In turn, the higher-level terms are part of a top-level term, although this is not always expressed.
Taxonomies can be useful for a huge variety of purposes; from organizing books in a library to organizing content on a website. In this way, we can say that the main function of a taxonomy is to predict where the things we are looking for are going to be. In other words, its primary goal is to reduce the number of interactions needed to find something or to avoid sequential scans.
The main virtue of taxonomy is clarity and this derives mainly from logical-semantic coherence; although it is not always easy to achieve.
Finally, we have to say that, until the arrival of the web; ´taxonomy´ is a relatively recent popular term (except in some disciplines, such as Biology), and ‘classification’ was the common name.
How do website navigation and information architecture connect to a taxonomy?
The link is as follows: the terms of the taxonomy offer some of a site’s components and some of its navigational structures; in other situations, like the media, they provide most of the navigational structures.
In any case, the taxonomy and the navigation system do not have a perfect identification relationship. This is due to the fact that the kind of navigation must consider extra needs such as corporate navigation, landing pages, parts to market, audience navigation, and others; in addition to sections such as the shopping cart, legal notifications, and so on.
Spend Your Time Efficiently On Your Website’s Taxonomy With Text Classification IAB Taxonomy
The Content Taxonomy has evolved over time to provide publishers with a consistent and easy way to organize their website content. For example, to differentiate “sports” vs. “news” vs. “wellness” material. IAB Tech Lab’s Content Taxonomy specification provides additional utility for minimizing the risk that content categorization signals could generate sensitive data points about things like race, politics, religion; or other personal characteristics that could result in discrimination.
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Classify Any Text You Want And Improve Your Business With This API
Also published on Medium.