Do you have a cannabis business and want to start promoting it with email marketing? Here, we tell you all the secrets to make successful campaigns.
Email marketing is an avenue of growth for Cannabis and CBD brands. You may communicate directly with your consumers via email marketing. Interact with others, advertise your items, and expand your consumer base.
However, finding a cannabis-friendly email service provider is difficult. Especially if you’re looking for one that meets all of your requirements. This post will focus on email marketing software and techniques for your Cannabis or CBD company.
What you need to do first is to search for a good email marketing tool that won’t ban your content and gives you the best results possible. There are a few of these online, like Moosend, MailerLite, and SendX. However, to explain this better and to help you use an easy tool that gives amazing performances, we will be using Postr.
Postr is an email marketing platform that uses artificial intelligence to boost open rates by up to 70%. This free service is founded on the premise that personalisation boosts conversions. You can send up to 20,000 emails to the first 200 subscribers for free each month. You are not restricted to sending newsletters; you may also send welcome emails, birthday greetings, and any other type of material.
It also enables you to deliver customised messages to each recipient, something that is not possible with traditional email marketing solutions. Apart from this, it is one of the most permissive email marketing tools available and it won’t ban your CBD content at all.
To use it, you need to:
- Go to www.sendyellow.io and create your account.
- You can select any plan depending on how many emails you want to send per month.
- Then, create different lists by importing a CSV file or doing it manually.
- After that, create a campaign and edit it as you like.
- When you’re done you can do three things: send a test email, schedule the campaign or send it to your clients at the same time.
- After sending the campaign, you can check different reports about it and see how well it did with your subscribers.
Postr offers amazing support and it’s extremely easy to use, which can be really helpful if you’re not that good with technology or just want a simple tool for your daily life. This platform is dedicated to saving you time and money by assisting you in communicating with your audience via the use of free, simple-to-use templates and courses. We have helped over 50,000 businesses send over 56,000,000 emails, ranging from bloggers to journalists, tourists, youtubers, and artists, and we are still expanding.
So, What’s Next?
After having the right provider you need to start creating your campaigns. This is crucial since a good one can bring you a successful campaign, while a bad one can be really damaging. Because of this, here are some strategies for you to have in mind:
1. Increase cannabis traffic with SEO and content marketing.
Your organic material might still rank high in search engine results. People are interested in the cannabis sector. If you have a great product or information to provide, the easiest approach to let others know about it is to create content around it.
2. Create natural social media content
What are you going to do with all of this fresh content? Easy. Share it naturally on social media. On Instagram, you can establish lifestyle pages, and on Facebook, you can construct normal business pages. Combining this method with your content marketing efforts will yield the best results. do it
3. Create your own website as well as an eCommerce platform.
Cannapreneurs are a unique breed. They’ve had to rely on imaginative methods to get fundamental business done in the face of authoritarian governments throughout the world and disinterested tech sector executives.
4. Advertise on Cannabis niche websites & networks
There’s no reason to feel oppressed by platform and regulatory constraints. Things move rapidly in this market, and it’ll only be a matter of time before tech behemoths and regulatory agencies see the light. But, for the time being, we still offer a number of advertising options.
With all this, you can create a perfect strategy for your CBD business and have amazing results!
Also published on Medium.