Mailing is an efficient way to sell more or make your brand more recognizable and grow. Using the right tools, it can serve both to increase income and to generate a closer relationship with customers and build loyalty. Keep reading Send Multiple Email To Your Contactbase In Only Seconds, we will tell you about Postr, a tool that will allow you to use this strategy easily.
So… what is mailing?
Mailing is a form of marketing that consists of sending promotional materials to users.
Although it is true that it should not be forgotten that it is also possible to practice mailing as part of offline marketing (for example, by sending brochures), mailing currently takes place mainly through email.
To do this, companies compile a database with the email addresses of their customers or potential customers. Later, through mailing campaigns, they send promotional messages with new products, discounts, information, or offers.
Done correctly, mailing adds value to the customer experience and offers content of interest, and is personalized to a certain extent.
How to use mailing
Generate a database
If you already have a good database of clients or potential clients, perfect. If not, you can resort to capturing leads or expand your database by generating forms and land pages so that users can subscribe.
In addition, it is possible to consider campaigns with downloadable content (for example, an exclusive ebook) that are only accessible if the user subscribes to your newsletter.
Segment
Study what needs and interests your clients and potential clients have and use this information to segment your database.
For example, if you provide services to companies and individuals, it is very important that you do not send the same message to both parties, since the needs and decision factors will be very different. You can also segment based on the type of customer (new, loyal…), types of products purchased previously, billing volume…
Set your goals
Establish what goals you want your marketing campaign to meet through measurable objectives. For example, a 10% increase in your eCommerce sales.
Design the emails and the delivery schedule
Some companies choose to send a weekly newsletter; others a monthly one; and other companies activate their mailing every time they put a new product or service on sale or publish a new post.
In addition to the calendar, try to generate an attractive email format consistent with your branding.
Measure your results
To find out the performance of your mailing campaigns and optimize those aspects that can be improved, compare the results of your actions with the objectives set when starting this strategy.
Postr
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.sendyellow.io
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. Don’t limit yourself to only sending newsletters, so you can send welcome emails, birthday wishes, and any other kind of information.
Learn more about this on Develop Your Email Marketing Campaign With This Digital Platform In 2022
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Also published on Medium.