Easter Sunday is fast approaching. Are you thinking of running an email marketing campaign to make this holiday “eggstra” special? Find out our top 3 tools for sending an awesome Easter email newsletter!
Easter sales aren’t on an equal level with Christmas, Valentine’s Day, or Black Friday in terms of commercial value. These fall and winter shopping seasons are frequently the focus of holiday email marketing strategies. Easter email campaigns, on the other hand, continue to provide e-commerce retailers with a plethora of creative opportunities and untapped potential. Easter heralds the arrival of spring, with its warmer temperatures and increased sunshine.
A spring newsletter is an excellent way to re-energize your subscribers’ inboxes with new spring collections and seasonal offerings. It’s also a good off-season opportunity to remind people that you’re still in business and to give them ideas for what they can do with your products. The period leading up to the Easter holiday is ideal for promoting sales (with special offers, discount codes, or opportunities to earn loyalty points). The long weekend provides ample opportunity for online shopping.
Fortunately, email marketing services can assist in completing these tasks. They include tools to help with email creation and performance. As a result, we’ve compiled a list of our top picks for sending newsletters to your clients
1. Postr
Postr is dedicated to assisting businesses in expanding their audience and believes that customized content is the key to lead conversions. As a result, you have complete control over your email designs. However, if you require it, you have access to the best free responsive HTML templates.
Furthermore, Postr provides a brief but compelling guide to email marketing, demonstrating the dos and don’ts of a successful email campaign. As a result, you can expect higher open rates (up to 70%!). Furthermore, the software tracks the audience engagement of your emails, allowing you to provide more of what your contacts want and less of what they don’t.
2. Moosend
Moosend‘s email editor allows you to create personalized email newsletters with interactive elements such as videos and graphics. Similarly, you can begin by choosing one of the platform’s ready-made designs from the template collection.
To help you generate leads, the system also provides landing pages and subscription forms. You will also receive comprehensive reporting and analytics to assist you in making data-driven decisions. Furthermore, the Moosend software allows you to create or use automated recipes to boost conversion.
3. Benchmark
Benchmark‘s drag-and-drop features enable anyone to create visually appealing email newsletters. You can also select from a variety of newsletter layouts in the Benchmark template library. They’re beautifully crafted, which makes them excellent for increasing engagement and adding flair to your marketing strategy.
Furthermore, you can build your newsletter using Benchmark‘s detailed analytics on how each email campaign performs, as well as its A/B split testing, spam testing tools, responsive designs and templates, list segmentation tools, and auto-responders.