Like other social networks like Facebook, TikTok has developed an API to help brands better understand the behavior of consumers on the platform and thus maximize their sales. This is especially relevant given the new tracking restrictions that iOS has applied to ads on this social network; which make it more difficult to track users and optimize campaigns. And surely more tools, browsers, or operating systems will also apply over time. Also, with the removal of third-party cookies in Chrome soon, these APIs would become an alternative. However, promoting this kind of software is not easy. Keep reading Sell Your Events API On This Marketplace, we will tell you about Zyla API Hub; a marketplace that will allow you to give visibility to your product.
Options to create your online store
To create your online store there are really two options: have your own platform or sell on a marketplace.
Own platform
The own platform, as its name suggests, is when you create your own store. There are several tools that allow you to do this, such as wix or prestashop. This option allows you to create your store to measure and perfectly coupled to your needs.
Marketplace
The marketplace, on the other hand, allows you to sell on a pre-existing platform, where you just have to create an ad and put it directly on the page. Some popular marketplaces can be ebay, Amazon and Aliexpress. It is a model that allows you to save the creation and maintenance of your own web page and, in addition, the marketplace usually takes care of some aspects, such as shipping.
Advantages
You can get visibility and sales. When you are using a marketplace you take advantage of the traffic and marketing of the platform directly. People will reach your product without the need for marketing, because if the marketplace where you are is popular and your product is good compared to the others, you will appear in searches.
You delegate certain services. Among the advantages and disadvantages of selling on the marketplace, one of the biggest advantages is that you should not worry about the logistics and technicalities of the page, since the platform is directly in charge of that. The marketplace can take topics such as the payment gateway, logistics and shipping costs, incident management…
Cost reduction. Normally the marketplace charges you a monthly fee. If we compare it with the quota that you would have to spend on your own page, the investment costs are really greatly reduced.
Trust. If the marketplace where you sell your products has a good reputation, that will add value to your brand, since many people tend to trust the platforms where they buy. This way, people are less likely to mistrust you by being backed by a marketplace.
They facilitate internationalization. Marketplaces usually have offices in different countries and, therefore, can send your product abroad from these different offices. You can take advantage of the fact that the company already has the necessary resources to be able to take the products out of your country.
Zyla API Hub
In terms of website functionality, payment methods, and professional support, Zyla API Hub stands out from the competition. Your APIs may become profitable thanks to our platform for API monetization. With help of the proposed marketing tactics and SEO curation, it enables you to increase current traffic in order to expand your audience. You’ll be able to attract clients like never before as a consequence!
Zyla continuously assures the highest quality of its APIs through technical assessments and sales follow-up.
The Zyla Labs team can receive assistance in locating reasonable prices and providing adaptable solutions for you and your clients. It’s simple to publish your works on the Zyla API Hub, and it will fundamentally alter how you promote your goods and generate revenue.
If you want to know more about it, we recommend you read The Most Complete Starter Guide To Sell On Zyla API Hub
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Also published on Medium.