Image Moderation API as a Marketing Tool
- Making use of user-generated content for advertising: In general, content moderation will draw attention to the variety of ways that customers are utilizing the given goods or services. Customers frequently share photographs and messages on social media about their latest purchases in an effort to get more likes and even a retweet from the company. All of these reviews, comments, and images can be identified through content control and subsequently used for promotional purposes. Customers frequently utilize their imagination to create something completely unique from ordinary things, which, when used as marketing collateral, can increase sales.
- Using customers as brand ambassadors: In the modern era, we have seen examples of individuals going viral for engaging online behavior. For instance, Starbucks received exposure worth billions of dollars thanks to a coffee cup that unintentionally appeared in Game of Thrones. The food delivery startup Zomato recently generated impressively strong favorable brand recognition thanks to a viral video of one of its delivery personnel. Users frequently produce intriguing content, which they then submit as reviews and comments on social networking and e-commerce sites. New brands to control this content and make use of it for themselves.
Why It Makes Sense to Outsource Image Moderation API?
Providers of content moderation outsourcing services are well-equipped with the knowledge and abilities to meet the demands of a changing world. At Zyla Labs, we have helped numerous well-known marketplaces keep their platforms sane.
We use cutting-edge technology, a solid IT infrastructure, and ground-breaking innovation to make all unwanted UGC obsolete. Our knowledge of digital platforms and ability to develop efficient technical innovations enable us to meet the expanding demands of contemporary e-commerce players and entertainment platforms.
Image Moderation API for Social Media
Every day, users of social media produce quintillions of bytes of content, which needs to be monitored. Experienced moderators labor around the clock to maintain social media platforms free of undesirable content, directed by the following:
- The social media policy and established rules: They make the decisions about what can and cannot be uploaded, removing any inappropriate content and comments that constitute bullying or brand-basher behavior.
- Who is permitted to post content? Establish posting restrictions on your website to stop trolls from visiting and publishing offensive stuff.
- Establish a content strategy: Establish what kinds of content users can submit. It should adhere to the established guidelines and social media policy, and be pertinent to your brand.
- The creation of the content submission process is critical because it allows content moderators to review the content before posting it.
- Regular content monitoring: Your content moderators should always keep an eye on what is being posted to ensure that nothing unacceptable slips through their fingers.
Another benefit of Image Moderation API:
Safeguard your brand and users.
Monitoring is required for content submitted to your website in the form of images, videos, or comments on blog posts and forums. This is because user-generated content has the potential to deviate from what your brand considers acceptable.
You don’t have control over what people think about your brand, but you can always edit what they post on your website. A team of content moderators would ensure that nothing offensive or upsetting made its way onto your website. It will also shield your audience from potential bullying or trolling by irrational users.