¿Do you want to improve your marketing strategy? we´ve got the perfect Geolocation API for you!
Targeting customers based on their individual interests and needs is really important these days. Location-based marketing has been on the rise in recent years and companies are using location data to reach their target audience depending on factors such as upcoming events in their region, proximity to their store or branch, and more.
An IP Geolocation API is perfect for this. Geolocation data have a variety of uses, each of which can be tailored to particular apps, environments or enterprises. One of them is the customization of delivered content, it helps target your clients based on their location.
Finding the best API takes time and money. However, there´s one that could help you improve your marketing strategy for free and it´s IpXapi.
Reasons to use IpXapi for your marketing strategy
- It implements geographic restrictions on your site: You can use geographic restrictions, sometimes known as geo blocking, to prevent users in specific geographic locations from accessing content that you’re distributing.
- It can optimize ad targeting: Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
- It Delivers user experiences customized based on location: We can define geomarketing as a strategy and mechanism that provides valuable information that helps in the process of making business decisions using geographical information. The function analyzes geographical information such as the location of residential areas, and demographic information such as age, genre, annual income, and lifestyle. This information helps to develop successful promotional campaigns to achieve marketing goals.
Why should you choose IpXapi?
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms, and act accordingly based on the time-related metadata returned by the ipXapi API.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.
Also published on Medium.