Audio branding is used as a sensory branding strategy that employs acoustic stimuli and is involved in holistic design and brand building. More and more businesses and brands are working with strategies of this type. Therefore, it is important that you do not fall behind. Below we will tell you some of the Reasons Why Audio Branding Is Important.
To create a cohesive brand experience, your audio brand must blend seamlessly and its sound must become a unique and recognizable brand element.
Brand sound or sonic branding is not a completely new concept. If you are like most people, when you hear these sounds, you have very strong feelings that make you go back in time in your life and recall old situations.
And there’s more to it than iconic jingles and ad music. Audio branding could also refer to the memorable sound of the Skype connection or the great 20th Century Fox music played before the start of certain movies.
An overview
For the past decade, we’ve lived in such a visual world that it disproportionately rewarded video content and images over everything else. In a world of Facebook and Instagram, it’s important to have captions on videos because many people don’t even have the volume turned up when scrolling through their feed. For that reason, audio branding has not been as “important” as it used to be.
Sound has a powerful ability to make us trigger specific emotions and memories, and that’s impressive when it comes to branding. It’s the same reason podcasting is such an amazing content format: you’re in your audience’s headphones and that creates a bond with them that runs deeper than anything else.
Studies show that sound has an uncanny ability to humanize and unify brand presence across today’s many touchpoints. Music and voice that are aligned with the brand personality generate more favorable responses and increase recall.
Next, we show you in detail why audio branding is important and beneficial for your brand:
Create a memorable brand identity
Songs, melodies, and rhythms create strong points of connection with our memories and emotions. Consistent and reasoned music choices help your brand messages reach your target audience in the right way. By identifying the right music and voice, your brand will be seen as an advocate for an idea, lifestyle, or cause, rather than be seen as asking for attention from the public.
Foster brand loyalty
Choosing a brand sound that aligns with your company values can positively affect how consumers feel and can even increase their loyalty to your brand. On the other hand, the use of inappropriate audio branding could have a negative impact on the consumer’s perception of your brand.
It incites certain emotions in people
Audio branding can help you induce specific emotions in consumers. If you want them to feel excited, sad, happy, or nervous; audio can have an impact.
Increase the impact of brand images
Audio branding initiatives must go hand-in-hand with visual branding efforts because images and audio must support each other to build a cohesive brand strategy. An audio logo played in perfect sync with a visual and animated logo is a great example of this. The overall emotional impact and memorability are significantly increased.
Increase ROI
Any audio used in conjunction with your brand, from product sounds to in-store background music and brand videos define and shapes how consumers perceive you on an emotional level. A strategic approach to sound can also make businesses more attractive to consumers.
Check Woord, A Free Text-To-Speech Tool For Your Audio Branding
Woord is a free online text reader software with a variety of useful features. It contains more than 50 languages, including a variety of dialects; it also allows to choose between masculine, feminine, or non-binary voices. All of these features are available for free, allowing you to test the service before purchasing the premium version. Premium voices, a Chrome plugin, an SSML editor, an MP3 download, and up to 20,000 characters each month are all included in the free edition. With this program, you may also adjust the voice’s speed and format.
However, we recommend that for commercial use you buy a paid subscription, as they are low cost and ready for commercial use. Also, with the premium versions of Woord, you 100% own intellectual property for all files
How To Use Woord
Woord‘s interface is designed in a simple way to be intuitive for the user. Regardless of whether or not you have experience creating voiceover with this kind of software, with these simple steps you will be able to generate quality audio for your tutorials:
- First, go to https://www.getwoord.com/guest/upload
- Once you are on Woord, choose the format of the file in which the dialogue you want to generate is. Woord supports pdf, txt, doc(x), pages, odt, ppt(x), ods, non-DRM epub, jpeg, png. You can also type directly on the SSML editor.
- Next, select or drag your files, if you have them.
- Then, press the “Import Scan or Photo” button.
- Below the file, the transcript will appear in an editor that you can modify to your liking.
- Almost to finish, select the genre of the voice and the device on which you will play the audio.
- Finally, it only remains to hit the “Speak it!” button and download.