Do you want to know why you should try a website traffic API? You should keep reading this post!
Pageviews, unique pageviews, new visitors, and returning visitors — all of this is crucial information for you and that’s why you need a Site Traffic API. Yes, they all sound similar, but these metrics are not the same. Without understanding the difference, you risk misinterpreting your website statistics and taking unwise actions.
What is web analytics?
The gathering, reporting, and analysis of data produced by users accessing and engaging with a website is known as web analytics. Web analytics’ objectives include measuring user activity, improving user experience and website flow, and gaining insights that support achieving corporate goals like raising conversion and sales rates.
You may gather a ton of information to better understand user behavior on your website and spot areas for development. The number of visitors, bounce rate, new and returning users, time spent on the site, and many more metrics may all be tracked.
At first, the sheer volume of data may seem daunting. Therefore, it’s crucial to pinpoint a few critical measures, especially when you’re first getting started. For instance, you might begin by concentrating on the bounce rate for a few important website pages. If site visitors are leaving your homepage rapidly, it’s likely they aren’t obtaining the information they need there quickly or simply enough. You can then decide on potential future actions, such as changing the navigation of your website.
Importance Of Web Analytics
Web analytics are essential to your company’s success. You can utilize these insights to better understand your website visitors and enhance their experience there. For instance, you might concentrate on making your website more mobile-friendly if you find that the majority of visitors to your site are doing so via a mobile device.
Your content and SEO strategy can be shaped by web analytics. You may start to determine what kinds of content and themes are most popular with your audience by looking at your most popular posts. You might change and focus your attention from definition articles about anything web-related to how-to WordPress tutorials if, for instance, you observe that the majority of your most popular pieces are how-to WordPress tutorials. Or perhaps you observe that email and organic traffic are your top sources of traffic while paid channels are your least effective. In that instance, you may decide to reallocate resources to focus more on your organic than sponsored campaign.
Why do companies use Site Traffic API?
With Site Traffic API you will be able to consult from where the site receives it’s traffic. It means that you can check where are located the visitors (per country), how many monthly visits they receive and traffic sources (direct, social media, emails, etc).
Pass only the site or URL you want to consult. Along with traffic broken down by nation, monthly visits, engagement metrics like average visit duration, bounce rate, pages per visit, and the traffic sources, you will also receive traffic. They get their customers from online searches, right? Does sponsored advertising bring them the most visitors? You will learn that through this API.
Also published on Medium.