The Internet continues to grow and has become the point of information where companies and individuals search for products, services, and information. For companies that want to stay ahead of the competition, a multilingual website represents the fastest and most efficient way to expand their customer base and increase their sales. When implementing an internationalization strategy, having a multilingual website is essential for any company. For this, it is essential to have software that detects the user’s language. Continue reading Reasons To Employ The Language Detector API, and we will tell you about Text Translation and Language Detector API, a tool that will allow you to carry out the task in a simple way and with high-quality results.
5 Reasons To Employ The Language Detector API
Do not focus only on national or English-speaking clients
Translating our website into Spanish, for example, significantly expands our scope of action. But let’s not believe that by translating only into one language we will reach all customers. It is true that the Internet is an Anglophone invention and that there are countless websites in English. But the times are changing. Internet access is becoming democratized and countries that until recently were at the bottom of Internet issues now have a connection to the Internet. According to some studies, the best business opportunities are found in countries with the lowest ratio of users to websites.
There are other factors to take into account, such as the fact that 70% of the population does not understand English. Even so, 57% of the websites are only in English. On the other hand, more than half of Google searches are not in English.
At a European level, 90% of Internet users say that, if they have the option of choosing the language of a website, they prefer to browse in their own language. Only half would stick with the English version if they had no choice.
Improve our positioning in search engines
Search engines are what bring users to us. In some countries like China, Japan, or Russia, Google is not the main search engine and what matters is that those engines also know that we exist. But whether it’s Google, Yandex, or Bing, search engines recognize when a website is translated or offers multi-language versions. This improves positioning because what is valued is that we are offering a good user experience.
Search engines allow searches in multiple languages, but unless we offer a multilingual website, these engines will not find our website when the user performs a search in their native language.
It is a very profitable marketing strategy
Being able to communicate, in their own language, with a totally new international audience will have a decisive impact not only economically, but will also contribute to improving our marketing strategy and revaluing the perception of our brand, service, or product.
After all, a multilingual website is probably one of the most profitable marketing strategies for our company: attracting new users, creating links with new clients, and giving our brand an international reach.
Attract new customers
Ultimately, what a multilingual website does is bring us, new customers. By exposing our site to thousands and thousands of people, our company will be reaching any corner of the world. When we translate the website into the language of our potential users, we are automatically drawing their attention.
Increase sales
For each language into which we translate our website, the chances of sales increase by 100%. Just by translating our website into the most common languages in our environment (for example, Spanish, French, German, and Italian), sales can increase by more than 400%. Few strategies manage to achieve so many sales for so little investment.
Check Text Translation and Language Detector API
This API’s goal is to assist you in determining the language of any text you provide it with. Additionally, you will have the option of dynamically translating your preferred texts. Text Translation and Language Detector API is perfect for businesses or users who deal with international traffic. Displaying your content in the language of your choice will help you provide different options for different users. Additionally, translating those texts will assist you in expanding the audience for your content.
What this API receives and what your API provides (input/output)?
Just pass the text that you want to translate or detect the language from. You will be receiving either the language or the new text translated.