A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. It’s a potential (or prospect) customer. An organization reaches out to a lead after the potential customer has started communication, through a survey or any other manner. This means that when the organization calls them, it’s an expected call, instead of being cold-called. This is beneficial for both parties, since people who aren’t interested in the subject don’t get contacted about it, and the company saves time by not contacting them.
These are the most common strategies:
- Email marketing
- Calling
- Retargeting through PPC
In order for these to be successful, it’s crucial that your information is accurate, but how can you be sure of that? Through lead enrichment.
What is lead enrichment?
Lead enrichment is the action of ensuring your customer data’s accuracy (meaning it’s complete, high quality, and up to date). This is done by verifying, correcting, and including additional information to a lead in order to enhance your data. In many sales organizations, this process is done using a combination of manual work, and third-party data to ensure information is up-to-date and accurate.
Why is lead enrichment important?
This is crucial for companies since not having some or all of these is a huge obstacle for lead conversion. Studies show average lead-to-customer conversion is 143:1, but companies with best-in-class data management practices require only 68 leads to secure each new customer. This means that data accuracy can increase your closing rates by 152%.
Accuracy can be achieved through certain lead enrichment practices, which is why we recommend using Klazify API to do so.
Why Klazify?
We believe that it is the most complete and useful tool for customer data available at the moment.
Klazify is a website categorization API that can perform many tasks:
- It can categorize web pages into 350+ categories, utilizing one of three different category formats.
- All of a domain’s social media networks and logos are gathered and updated in real-time.
- It examines the text and meta tags of a website. The text on the webpage is scanned using Natural Language Processing. This is how it categorizes the website.
This means that, for example, you can use the powerful classification tool to assign categories to all of your customer’s emails (the ones that have a company/custom domain). You then add this information to your preexisting customer database.
To get the information, you have to:
1. Sign in to www.klazify.com to acquire the API key.
2. Find the company’s URL and paste it into the provided field, then confirm that you are not a robot and submit it.
3. You will then receive the API response in the programming language of your choice. Klazify makes use of JSON, Python, and PHP.
4. Look for and save the desired result. You can then utilize it how you see fit.
The answer will look something like this:
{
"domain": {
"categories": [
{
"confidence": 0.69,
"name": "/Online Communities"
}
],
"domain_url": "http://www.reddit.com",
"social_media": null,
"logo_url": "https://klazify.s3.amazonaws.com/72644513816371671666195303e293793.01678727.png"
},
"success": true,
"objects": {
"company": {
"name": "Reddit",
"city": "San Francisco",
"stateCode": "CA",
"countryCode": "US",
"employeesRange": "1K-5K",
"revenue": null,
"raised": 550100000,
"tags": [
"Internet",
"Web Services & Apps",
"Technology",
"Forums",
"Mobile",
"B2C"
],
"tech": [
"google_apps",
"aws_route_53",
"amazon_ses",
"mailgun",
Is This Safe?
It is! This platform will browse to the required domain name or URL, gather its content, and establish appropriate categorizes based on an IAB V2 Standard classification taxonomy, which may be used for 1-1 personalization, marketing segmentation, online filtering, and other purposes. As a consequence, the URL or domain may now be assigned to a specified category.
Klazify’s classification is suitable for internet filtering and security applications, and the best part is that they handle all accessible domains as well as nearly all foreign languages.
Sign up to Klazify here
Also published on Medium.