Are you trying to find a free tool to target your audience and make better content? You need to keep reading!
Geographic personalization is the process of changing your content based on a user’s geographic location. Yes, you can target your audience based on their location.
Delivering content based on a user’s geographic location is the easiest way to reap the benefits of personalization.
All you have to know about a specific customer is where they are, you can do it with an IP geolocation API, and then you’ll be able to customize their experience and make content more specifically for them.
Today one of the most popular ways to target audiences is with geomarketing.
What’s geomarketing?
Geomarketing is a form of marketing that uses location data to target advertising and promotions to reach consumers with appropriate messaging in particular localities. For example, geomarketing can help you ensure that you’re not promoting winter coats in Florida or bikinis in the Colorado mountains.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementing marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place.
If you want to perform geomarketing with an API you need to try ipXapi
How accurate is ipXapi?
Since the ipXapi database and API is integrated with a series of large ISPs who constantly provide information about new and existing IP ranges, they’re proud to offer a very high level of accuracy in IP data.
About IpXapi
It´s one of the most useful IP geolocation APIs for saving time and simplifying the procedure. This instrument may be able to offer real-time IP data because it is connected to so many channels. The API database is regularly updated, with up to 24 database changes each day.
This geolocation API allows you to find out about the time zone your users are located in without the need for them to fill out any forms and act accordingly based on the time-related metadata returned by the ipXapi API.
With it’s extensive set of localization data you can implement geographic restrictions on your site, optimize ad targeting or deliver user experiences knowing the location of your website visitors.
When it comes to IP statics, ipXapi is extremely accurate. This is due to its extensive database and user-friendly API. These are connected to a number of well-known Internet service providers (ISPs) who regularly update new and current IP ranges. Because it is linked to a large number of channels that provide real-time IP data, the API is also updated on a regular basis.
After 11 years of constant optimization, the infrastructure that supports ipXapi and the API has evolved to be incredibly scalable and efficient, handling between 2 and 3 billion API calls every day. With over 2 million distinct locations in over 200.000 cities throughout the world, the number of unique locations supported by ipXapi is constantly expanding.
How does it work?
1- Create an account at https://ipxapi.com/ to get started.
2- Enter the IP address into the box and count how many people react.
3- At any time, you can download and use the API.
Also published on Medium.