Do you want to reach new audiences and improve the promotion of your brand? Let us tell you why email marketing is the right answer!
The first marketing email, sent in 1978, generated $13 million in sales and gave life to one of the most widely used channels to promote brands even to this day. Due to its four-decade history, email is not as flashy as more recent channels, including instant messaging services or social networks, but it is still a very effective way to have an engaged audience that generates good results.
Email marketing is not spam, but neither is it a personal note from a former colleague; it is an intermediate channel. Your customers don’t give out their personal information easily, but if you use their information correctly, email marketing can help you cement relationships with them and generate more profit.
How To Benefit From Email Marketing
Here are a few email marketing qualities to look out for that will help you develop an interesting and effective promotional email campaign if you want your business to succeed.
1-Easy to read
2-Builds positive relationships with the audience
3-Keeps the audience hooked
4-Understands the audience thoroughly
5-Offers something valuable
Email marketing is good for your business. You should keep in mind that email is far more effective at attracting new customers than social media because social media has higher brand recognition standards. Additionally, you won’t need to worry about external compliance standards as you own the channel. You have complete control over the channel and can determine how, when and why you contact your subscribers.
To do this the best way possible, we recommend you use one of the best email marketing platforms available: Postr.
Postr
Since its creation in 2019, this API has grown to rank among the tools that internet users most frequently use. Postr service prides itself on being the most liberal email marketing platform out there, and it delivers on that promise. Your communications won’t ever be blacklisted if you utilize this tool to promote any kind of material (as long as it’s lawful).
With the help of artificial intelligence, Postr technology makes sure that every email you send has the best chance of success. This tool is fantastic for getting in touch with clients and learning what they need. As a result, you’ll have a better understanding of them, including their preferences and dislikes.
To use this tool, you can start by:
1-Register for a profile at www.sendyellow.io
2-Import a csv list or manually enter your subscribers
3-Start your campaign and modify its criteria
4-Select a template or create your own
5-After you finish, submit or schedule your campaign
Furthermore, Postr provides AI-driven algorithms. This serves to assist you in determining the best days and times to send emails in order to maximize your results.
Your subscribers really want to receive your news and interact with you. If you manage to become a genuine resource with great tools like Postr, your audience will look forward to receiving an email from your brand!