Do you want to gain insights from your customers with the help of an API? Then, this article is for you because here we will share a quick guide to lead enrichment APIs and its benefits!
Data enrichment is crucial nowadays to turn your business competitive. It is known as the process of extracting information from a website, regarding customer’s preferences, sentiments, personal details, likes, dislikes, and more.
All this information can help you make your business grow, as it can give you a wider picture of the performance of your company, which will allow you to make important decisions, define better campaigns and more.
Despite gathering all this data may sound difficult, nowadays, technology has automatized everything, including data enrichment. Therefore, there is a wide variety of APIs that can serve well for this. These APIs, which use AI to obtain and harvest data from any website, are now widely used to optimize data that you already have but are unaware of.
These are known as website classification APIs, and you should undoubtedly incorporate them into your company’s routine. Every day, more developers start using these software programs to connect to a third-party solution in order to analyze massive amounts of company data and extract machine-readable information from it. They are capable of extracting specific information from text by recognizing themes, intent, or sentiment.
The Internet Advertising Bureau’s website categories are used by the majority of these APIs (IAB). The IAB has over 500 categories, ranging from the industry of a site to more specialized subcategories that focus on the goods or services it wants to sell.
They will navigate to the relevant domain or URL, extract the content, and categorize it according to one of two taxonomies. As a result, the URL or domain can now be allocated to a specific bucket based on the taxonomy. It could be simple taxonomy-based mix-and-match engines or more powerful Machine Learning (ML) and Artificial Intelligence (AI) technologies (AI).
As you can see, benefits of data enrichment APIs are a lot, and you should undoubtedly include one of these website categorization APIs in your company’s day-to-day. Now, there are quite a few website classification APIs that are excellent, such as Clearbit and URL-Classification. Nevertheless, here we will talk about the most accurate and effective one: Klazify.
How Does Klazify Work?
Klazify is currently the best online classification API available. This API retrieves internet information from a website’s text content and meta tags using Natural Language Processing (NLP) and a Machine Learning Engine. As a result, you can use this cutting-edge technology tool to collect accurate data from your clients.
Klazify uses clever classification technology to analyze a website’s text and meta tags and categorize any Internet domain. Its classification taxonomy is based on the IAV B2 standard as well, and it can be used for 1-1 personalization, marketing segmentation, online filtering, and other applications.
This platform also offers three top-level category structures from which to choose. It can assist you in properly meeting your needs, whether you require the IAB taxonomy’s deep categorization or prefer a more simple category structure.
How Should It Be Used?
- To obtain an API key, go to www.klazify.com.
- Locate and copy any domain in the field you want to classify. Once you’ve confirmed that you’re not a robot, submit it.
- You will then receive the API response in one or more programming languages.
- Check the results.
We have already shared with you a quick guide to lead enrichment APIs and its benefits. You are now ready to try Klazify and prove the results by yourself!