Are you looking for a tool to assist you enhance your audience’s engagement and conversions? Then read this article because we’ll show you how to acquire IAB categories quickly using an API step by step!
IAB categories are standard classifications that are used by both publishers and brands to categorize web content and improve targeting. The Interactive Advertising Bureau (IAB), the industry body for digital advertising, created them. As a result, defining content categories provides marketers more control over where their ads appear and makes matching between advertisers and content platforms easier.
The Material Taxonomy has evolved through time to provide publishers with a consistent and straightforward method of categorizing their online material. For example, to distinguish between “sports” vs. “news” vs. “health” material. The IAB Tech Lab’s Content Taxonomy definition increases the usefulness of content classification signals by limiting the risk of sensitive data points being generated about ethnicity, politics, religion, or other personal characteristics that could lead to discrimination.
Although not yet required, implementing IAB Categories is soon becoming the best practice for increasing sales. After all, market trust is enhanced by the creation of a common vocabulary for categorizing advertising inventory and content categories. And, as you probably know, the more relevant an ad’s placement is to a given audience, the better the potential ROI.
Which Is The Best Website Categorisation API?
So, to assist you with IAB categories, we’ll introduce you to Klazify, the greatest website classification API available in the adtech sector in 2022. It has evolved into one of the most comprehensive domain APIs available, as well as one of the most accurate content classification APIs.
Klazify examines a website’s content and meta tags using intelligent categorization methods. Using the IAB V2 Standard classification taxonomy, this platform will go to the correct domain name or URL, collect data, and build permitted categories. These categories can be used for one-to-one personalisation, marketing segmentation, and online administration, among other things. As a result, the URL or domain may be divided into multiple parts.
As a result, this platform has three top-level category structures from which to pick. It will be able to assist you correctly whether you require the IAB taxonomy’s comprehensive categorization or prefer a more simplified category structure.
What Can You Do With It?
One of its most notable advantages is its user-friendly design, which is extremely simple to use and provides results in a matter of seconds. However, in order to ensure that you have the greatest possible experience when attempting it, we will outline the procedures to take:
- To obtain an API key, go to www.klazify.com.
- Any site or email address that you want to categorize in your chosen field should be found and copied.
- Once you’ve verified that you’re not a robot, submit it.
- You will receive the API answer in one or more programming languages.
- Find the information you need and put it to use.
You now know how to quickly obtain IAB categories using the finest website classification API. You should begin immediately and reap the rewards!