Are you wondering if you should add a company data API to your work tools? Then, read to the end because here we will share with you the pros and cons of using an API for business data!
Firstly, let’s remind that an API is an abstraction layer provided by a specific library for use by other software. It consists of a set of routines, functions, and procedures. A company data API, or, to put it another way, a website categorization API, which enables you to collect and analyze data from any URL, is what you need in this situation.
You are probably already aware of how important the data that can be extracted from a website is. Here are just a few pros that every manager, developer and marketer should know about the use of company data APIs.
Using company data will allow you to extract valuable information to gain deeper insights into your company’s performance. First of all, it will provide you with information about your website traffic, bounce rate, dwell time and number of visits. Consequently, such an API will provide you with better KPIs, which are extremely necessary to make adjustments to your business and campaigns.
Secondly, it will provide you with information about your leads, such as their gender, age, location and interests. This will allow you to complete your databases and do more segmented marketing, something that is extremely necessary to obtain higher ROIs.
Regarding the cons, the main thing you should bear in mind is that you need a basic level of programming language skills, as many times the responses these APIs provide are in HTML or JSON.
And secondly, not all APIs provide accurate and immediate results, and not all of them are easy to use. Therefore, here we will introduce you to what we consider to be the most recommended and the best in 2022: Klazify.
Why Is Klazify The Best Business Data API?
In our opinion, Klazify is the best company data API currently available. You may test it out without having to pay anything because to its user-friendly platform, which makes it incredibly simple to achieve excellent results in a matter of seconds.
The text content and meta tags of a website are collected by Klazify using Natural Language Processing (NLP) and a machine learning engine to gather internet data. As a result, JSON, PHP, or Python can all be used to provide an answer.
Klazify is appropriate for 1-to-1 personalisation, marketing segmentation, internet control, and other applications thanks to its categorization taxonomy, which is based on the IAV B2 standard. As a result, Klazify provides a social media scraper that can deliver a list of URLs for any social media channel associated with a domain in addition to other helpful information.
Web development, automation or scripting, software testing and prototyping, data analysis, and machine learning are some of the applications for this website classification API. It is also user-friendly, enabling clients to get responses in only a few minutes. As a result, Klazify is our top suggestion for gathering important website data.
How To Use It?
This section will, as stated earlier, explain how to use an API for data classification. Just adhere to these simple instructions:
- To get an API key, go to www.klazify.com and fill out the form.
- Locate and copy any domain you want to analyze from the area you have chosen.
- Submit it after confirming that you are not a robot.
- The server will then deliver to you an API response created in one or more programming languages, such as Python.
- Find the information you require and utilize it to the fullest.
We have already told you the pros and cons of using an API for business data. Start trying Klazify and see how it results for you!