Do you want to try a good API to predict if the users’ names are male or female? You need to use the Gender Detection API.
When developing a marketing strategy, knowing whether your consumers are male or female can be important, and using an API like the Gender Detection API makes it incredibly simple to do so.
Gender segmentation is the process of partitioning your market depending on gender.
Gender segmentation is popular for businesses that want to target exclusively boys or girls since their products are highly gender-specific. It makes it simpler for businesses to target potential clients by dividing the market into smaller segments.
Importance of gender segmentation
Gender segmentation helps classification on the basis of male and female, boys and girls, men and women etc. Certain products only fulfill the needs of a specific gender. Following this kind of segmentation, businesses may easily target the smaller group in a lot more thorough and focused manner.
Demographic segmentation, one of the four forms of market segmentation, includes gender segmentation as a method of market division.
Gender segmentation examples
Many times, businesses create things that are incredibly gender-specific and only acceptable for either guys or girls. The opposite gender would not be interested in this goods. Below are a few instances of gender segmentation:
1. Products for females: Mostly women purchase items like cosmetics, lingerie, sanitary products, skirts, and so on. These are things that are mostly sold to women that’s why it’s marketed for them.
2. Products for men: Certain products, including shaving lotions and razors, are mostly for use by men. These items are all designed particularly for boys.
Here are a few examples of items that target particular genders and are appropriate for gender segmentation.
On the other hand, there are some products that are gender neutral and suitable for both men and women to use. Products like calculators, cell phones, and other items are not gender-based. T-shirts, shirts, sandals, shoes, and other items are available for both men and women from various companies, such as garment and shoe makers. Gender segmentation is crucial in each of these cases for targeting the proper customers.
Why do we recommend Gender Detection API?
This API will predict the gender of a given name. With high accuracy and support for over 160 countries, you will have the best gender prediction API available.
What this API receives and what your API provides (input/output)?
This API will receive a plain text parameter. You will either pass a name or an email, and it will deliver the gender of that name and also, the accuracy of that prediction. Simple as that.
What are the most common uses cases of this API?
Database Sorting
This API is ideal for those companies that want to sort their databases with female and male categorization. It will allow you to have a better approach to your customers or users.
Marketing Purposes
Also, you will have the chance to show ads based on the user’s gender. Have a better campaign targeting by knowing the gender of your users or customers.
Also published on Medium.